The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist.
In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind.
Even just being taller than average can make people think you’re more skilled than you are.
This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…
That’s why, in this episode we’re examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too.
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What is Choice Hacking: The Marketing Psychology Podcast?
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener