Paris Talks Marketing

Lomit Patel is the Chief Growth Officer of Tynker,  part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries. 

With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). 

Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career. He's been recognized as a Mobile Hero by Liftoff.

He recently published his book, "Lean AI," which is part of Eric Ries' "The Lean Startup" series.
The book provides practical advice on how innovative startups use artificial intelligence and automation to grow.

Join us in our #100th episode, as we delve into the world of kids' coding. We'll decode the strategy behind Tynker's successful marketing approach. 

Learn how to harness the power of user data in your ad campaigns. Plus, discover the transformative impact of customer education.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳


Here are some of the key topics that Lomit and Paris discussed in this episode:

• (6:02) Tynker's marketing approach behind its kids' coding software
• (7:49) When to draw the line from a freemium to an upgraded paid version of your SaaS product
• (8:27) How to introduce the paywall to your freemium SaaS product
• (9:14) How to choose the right pricing for your SaaS product
• (12:51) How to power your ads with your users' data at different stages of the buyer's journey
• (18:03) Why educating customers is a game-changer
• (21:12) How to grow to have healthy customer LTVs
• (25:55) How to increase the conversion rate of free to paid users
• (29:28) How to encourage users to create UGC
• (33:13) How can you get more done with less?


Resources Mentioned:
Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, book by Lomit Patel

Guest:
LinkedIn
Tynker 
Personal Blog 
Hackernoon

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!