Unofficial Sources

Beauty is not just about make-up anymore. The rise of the “feel-good” economy mirrors the rise of two skin and hair care brands from India. WOW Skin Science and Mamaearth have had different growth trajectories, but together they’re crafting a whole new skincare routine for the world– a confluence of hip ingredients and age-old DIY remedies. Their essence builds the concept of I-Beauty, but will they make it big in the global market?   Story originally reported by Bhumika Khatri: https://the-ken.com/story/mamaearth-wow-skin-and-the-indian-skincare-glow-up/ Hosts: Anushka Chhikara, Olina Banerji. Music and editing by Sameer Rahat from Baqsa Studios. Special offer for our podcast listeners: https://the-ken.com/podcastoffer/ Follow us on Twitter: https://twitter.com/TheKenWeb PSST share your feedback with us on podcast@the-ken.com Audio excerpts taken from YouTube channels Hyram, thecozyvibe, Michu, Mamaearth India.

Show Notes

Beauty is not just about make-up anymore. The rise of the “feel-good” economy mirrors the rise of two skin and hair care brands from India. WOW Skin Science and Mamaearth have had different growth trajectories, but together they’re crafting a whole new skincare routine for the world– a confluence of hip ingredients and age-old DIY remedies. Their essence builds the concept of I-Beauty, but will they make it big in the global market?

 

Story originally reported by Bhumika Khatri: https://the-ken.com/story/mamaearth-wow-skin-and-the-indian-skincare-glow-up/

Hosts: Anushka Chhikara, Olina Banerji.

Music and editing by Sameer Rahat from Baqsa Studios.

Special offer for our podcast listeners: https://the-ken.com/podcastoffer/

Follow us on Twitter: https://twitter.com/TheKenWeb

PSST share your feedback with us on podcast@the-ken.com

Audio excerpts taken from YouTube channels Hyram, thecozyvibe, Michu, Mamaearth India.

What is Unofficial Sources?

Each fortnight we take India’s most significant business and tech stories and strip away complexity, spin and PR and add unbiased analysis, simplicity and wit. The result is business stories and conversations that are both fun and insightful. Told by the trusted and experienced writers and editors of The Ken, India’s first and leading subscribers-only business publication, and hosted by Anushka and Olina.