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Eric is the VP of Demand Generation at Constant Contact and the host of The Revenue Marketing Show, a podcast by SharpSpring from Constant Contact that puts listeners in the trenches with B2B and ecommerce marketers to jumpstart their revenue marketing strategies with actionable tips from thought leaders at the forefront of modern marketing.
An expert and innovator in digital marketing, eCommerce, lead gen, publishing, and online media, Eric has a track record of proven leadership and has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Listen to the episode with Eric to find out more about the importance of knowing your customers' pain points and some lead gen and demand gen strategies.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Show Notes
Here are some of the key topics that Eric and Paris discussed in this episode:
• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)
• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points)
• Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)
• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact
• What are some common pain points with lead generation for agencies
• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)
• Personal branding and how it helps in landing clients
• 🔥 Fire Questions Challenge
Guest:
Constant Contact
SharpSpring
Eric Stockton
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)
• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points)
• Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)
• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact
• What are some common pain points with lead generation for agencies
• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)
• Personal branding and how it helps in landing clients
• 🔥 Fire Questions Challenge
Guest:
Constant Contact
SharpSpring
Eric Stockton
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!