In my second chat with Daniel Englebretson, we’re taking a deeper dive into the world of account-based marketing—specifically how to get started with this channel, from identifying targets to what metrics to track to measure success. It’s pretty in-depth – if you want to do it right, at least. Daniel shares the step-by-step process he uses to figure out which accounts to go after and the key role the sales team plays in developing that list.
Show Notes
In my second chat with Daniel Englebretson, we’re taking a deeper dive into the world of account-based marketing—specifically how to get started with this channel, from identifying targets to what metrics to track to measure success.
It’s pretty in-depth – if you want to do it right, at least. Daniel shares the step-by-step process he uses to figure out which accounts to go after and the key role the sales team plays in developing that list.
Account-based marketing isn’t right for every company. But, Daniel reveals a certain type of company for which it’s the best option.
Tune in to find out if your business qualifies, as well as…
- The key differences between account-based and inbound marketing
- Strategies to ensure that prospects come to you (and why they’re much more valuable)
- What you must always keep in mind when choosing your ABM targets
- How your sales team needs to be involved with your account-based marketing campaigns
- And more
What is Performance Delivered?
Insider Secrets for Digitial Marketing Success