The Health Marketing Daily | Researchers unveil sustainable spirulina solution to | Common supplements rival antibiotics for severe | David Protein, Liquid Death Facing Lawsuits

The Health Marketing Daily — August 31, 2026 In this episode: • A breakthrough in bioactive B12 from spirulina could reshape the plant-based supplement market and open new doors for vegan nutrition brands across Europe. • A year-long clinical trial showing omega-3 and low-dose aspirin matching antibiotic efficacy for severe gum disease hands supplement marketers a credible new oral health claim territory. • Class action lawsuits targeting 'zero sugar' claims on products containing allulose send a live warning shot to every functional food and supplement brand using novel sweeteners in their formulations. • A sweeping review of 350 studies casts serious doubt on the protein-for-longevity narrative — a direct challenge to one of the hottest claims in European supplement and sports nutrition marketing. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.