1 00:00:00,000 --> 00:00:03,659 Have you ever dreamed of running away from your 9 to 5? 2 00:00:03,919 --> 00:00:10,180 To start a cafe and a bakery where you can surround yourself with delicious 3 00:00:10,180 --> 00:00:13,590 bread and people and food all day long. 4 00:00:14,640 --> 00:00:19,200 If so, stick around because that's exactly what today's guest did. 5 00:00:20,200 --> 00:00:20,940 Hello friends! 6 00:00:21,370 --> 00:00:22,790 Kendra from KendraLosee. 7 00:00:22,830 --> 00:00:27,190 com and you've tuned into Invisible to Invincible podcast, where 8 00:00:27,220 --> 00:00:30,919 passionately driven business owners share their journeys from 9 00:00:30,919 --> 00:00:32,929 hidden gems to industry leaders. 10 00:00:33,530 --> 00:00:37,539 Together, we'll uncover the secrets, mental shifts, and 11 00:00:37,539 --> 00:00:42,019 business strategies that turn these hingems into undeniable forces. 12 00:00:42,760 --> 00:00:43,850 Hit that subscribe button. 13 00:00:44,235 --> 00:00:45,165 And let's dive in. 14 00:00:46,035 --> 00:00:51,115 Our guest today is CEO and founder of Baking Boss, Naomi Rose. 15 00:00:52,185 --> 00:00:56,394 Naomi is a food business strategist and baking coach who helps 16 00:00:56,435 --> 00:00:58,494 people achieve baking success. 17 00:00:59,035 --> 00:01:03,025 With a passion for baking and an unwavering commitment to helping others 18 00:01:03,025 --> 00:01:06,804 achieve their goals, Naomi has made it her mission to help as many people 19 00:01:06,804 --> 00:01:11,145 as possible learn how to bake and build successful baking businesses. 20 00:01:12,145 --> 00:01:16,164 Drawing on her extensive experience in the non profit sector, where she honed 21 00:01:16,164 --> 00:01:20,025 her skills in events, communications, digital marketing, project management, 22 00:01:20,445 --> 00:01:23,935 Naomi quickly established herself as a force to be reckoned with in 23 00:01:23,935 --> 00:01:28,604 the competitive world of food and hospitality, winning national awards. 24 00:01:29,565 --> 00:01:35,145 Today, Naomi aims to inspire and educate aspiring bakers and food 25 00:01:35,164 --> 00:01:39,710 entrepreneurs from all walks of life with our latest business, Baking Boss, 26 00:01:39,800 --> 00:01:43,230 sharing her wealth of knowledge and expertise through online workshops and 27 00:01:43,470 --> 00:01:46,679 podcasts, Baking Boss Kitchen Secrets. 28 00:01:47,210 --> 00:01:50,460 Whether you're looking to take your baking skills to the next level or build 29 00:01:50,460 --> 00:01:55,890 a thriving food business from scratch, Naomi is the ultimate guide and mentor 30 00:01:56,050 --> 00:01:59,140 ready to help you achieve your dream. 31 00:02:00,140 --> 00:02:01,100 Welcome, Naomi. 32 00:02:01,110 --> 00:02:02,330 Thanks for being here today. 33 00:02:02,920 --> 00:02:04,000 Oh, thank you for having me. 34 00:02:04,000 --> 00:02:05,330 I'm so excited to be here. 35 00:02:06,120 --> 00:02:06,780 Absolutely. 36 00:02:06,800 --> 00:02:07,180 Okay. 37 00:02:07,440 --> 00:02:12,870 As I was saying, it's not very often that you hear of somebody actually leaving 38 00:02:13,130 --> 00:02:18,400 their office job and starting a cafe or a bar or bakery and you did that. 39 00:02:18,799 --> 00:02:24,880 So can you talk about what it was like to make that decision to change your 40 00:02:24,880 --> 00:02:26,850 whole life and your career all at once? 41 00:02:27,850 --> 00:02:32,829 Yeah, so, I mean, in a way it was kind of something that was just bigger 42 00:02:32,829 --> 00:02:34,609 inside of me than I realized, I think. 43 00:02:34,620 --> 00:02:38,589 It wasn't anywhere near an easy decision, but I just got to a 44 00:02:38,589 --> 00:02:42,759 point where I thought, I need to do something I absolutely love doing. 45 00:02:42,780 --> 00:02:47,399 I just don't want to wake up in 20, 30 years time and think, I've 46 00:02:47,399 --> 00:02:51,359 done a job for someone else, which I just, I'm just don't really care. 47 00:02:51,660 --> 00:02:54,090 It's not that, you know, I didn't want to do a good job. 48 00:02:54,090 --> 00:02:55,420 I just didn't care about it. 49 00:02:55,850 --> 00:02:59,399 And I thought, well, I only live once, so I've just got to give it a go. 50 00:02:59,540 --> 00:03:03,119 Otherwise, I don't want to be that person that spends their time going, what if at 51 00:03:03,119 --> 00:03:05,664 the end of their life, just not doing it. 52 00:03:05,664 --> 00:03:08,770 So it was a more of a case of, I have to do this. 53 00:03:08,770 --> 00:03:11,180 Otherwise, I'm just always going to wonder what's going to happen. 54 00:03:12,240 --> 00:03:13,090 That's amazing. 55 00:03:13,150 --> 00:03:13,500 Yeah. 56 00:03:13,520 --> 00:03:15,350 I hear that more and more from people too. 57 00:03:15,369 --> 00:03:16,689 The more I talk to people. 58 00:03:17,190 --> 00:03:24,660 So talk to us a little bit about you were in a nine to five and then you left that. 59 00:03:24,700 --> 00:03:26,429 Can you walk us through that journey a little bit? 60 00:03:27,449 --> 00:03:32,329 Yeah, so leaving the nine to five, I mean, when I used to work 61 00:03:32,329 --> 00:03:35,299 for other people, I was quite a strong minded person and still am. 62 00:03:36,099 --> 00:03:39,049 And I just found it difficult to do stuff that I didn't 63 00:03:39,069 --> 00:03:40,509 always 100 percent agree with. 64 00:03:40,539 --> 00:03:43,989 I was always do it, but I just always felt that the direction 65 00:03:43,989 --> 00:03:45,749 was wrong for what I believed in. 66 00:03:46,140 --> 00:03:49,659 So I was like, there's no other option. 67 00:03:49,659 --> 00:03:53,949 I'm going to have to do my own business because that's the way my brain thinks. 68 00:03:54,359 --> 00:03:58,599 But I think the biggest and most challenging thing transitioning from 69 00:03:58,599 --> 00:04:02,059 working for someone else to then going and opening your business is 70 00:04:02,059 --> 00:04:04,349 suddenly you're you've got no backup. 71 00:04:04,559 --> 00:04:08,620 You don't have the person that you can go to and go, Hey, I'm, I'm stuck. 72 00:04:08,620 --> 00:04:09,390 What do I do? 73 00:04:09,659 --> 00:04:10,859 Cause you are that person. 74 00:04:11,120 --> 00:04:13,609 You have to work out the decisions yourself. 75 00:04:14,049 --> 00:04:19,599 And certainly in, I think in hospitality, particularly, it's really quite tricky 76 00:04:19,599 --> 00:04:22,450 because you have service with a smile. 77 00:04:22,499 --> 00:04:26,199 So every other business that you think you could maybe ask for help 78 00:04:26,199 --> 00:04:28,819 or support, you really don't know what's going on behind the scenes 79 00:04:28,849 --> 00:04:30,449 because people have this kind of. 80 00:04:31,030 --> 00:04:33,359 everything's absolutely fine and everything's okay. 81 00:04:33,359 --> 00:04:36,469 So it, in a way, you kind of feel like you're completely on your 82 00:04:36,469 --> 00:04:38,340 own and you're just flying solo. 83 00:04:38,340 --> 00:04:40,909 And it's, it was very daunting to begin with. 84 00:04:41,000 --> 00:04:46,600 It was actually really quite tricky, but I, I, I knew that I had a plan. 85 00:04:46,600 --> 00:04:51,280 I had a, I literally had a step by step spreadsheet that was color coded. 86 00:04:51,710 --> 00:04:54,260 It had project management all over it. 87 00:04:54,710 --> 00:04:57,509 And I thought, I've just got to keep taking one step at a time and just 88 00:04:57,509 --> 00:04:58,914 work through this list and just. 89 00:04:59,075 --> 00:05:02,194 keep the faith that I've got a direction and I know where I want to go. 90 00:05:02,765 --> 00:05:07,405 And in a way, I was still working full time when I was building 91 00:05:07,405 --> 00:05:11,115 the cafe and bar and the cafe and bar needed a complete overhaul. 92 00:05:11,154 --> 00:05:17,034 It was, it was a building that wasn't a cafe and bar and I set basically the 93 00:05:17,034 --> 00:05:18,884 best part of eight weeks to do it in. 94 00:05:19,055 --> 00:05:21,224 So, but, and it took three months in the end. 95 00:05:21,224 --> 00:05:24,425 So we went over schedule because I wanted to be open before Christmas 96 00:05:24,425 --> 00:05:27,365 because I knew Christmas from a business point of view would bring in 97 00:05:27,365 --> 00:05:33,184 the money, which is crazy and equally a good strategy because you were going 98 00:05:33,185 --> 00:05:36,604 into the biggest time, busiest time of year, not knowing what you're doing. 99 00:05:37,615 --> 00:05:40,835 I knew it from a financial point of view, it made the most sense. 100 00:05:41,275 --> 00:05:41,705 So. 101 00:05:42,135 --> 00:05:46,664 I was still working 9 5 until the November, I think mid November, and 102 00:05:46,664 --> 00:05:50,234 we opened on the 4th of December at the end, so I was juggling two 103 00:05:50,465 --> 00:05:52,794 very busy projects at the same time. 104 00:05:53,484 --> 00:05:58,564 And yeah, it was, it was definitely, like, my head was so much focused on 105 00:05:58,644 --> 00:06:03,284 getting to opening day that I actually then didn't really, really consider. 106 00:06:03,799 --> 00:06:05,770 How much effort I would need once it's open. 107 00:06:05,770 --> 00:06:10,080 So I got to opening day and thought, yes, I've done it and then 108 00:06:10,080 --> 00:06:11,629 realized like, no, this is it now. 109 00:06:11,659 --> 00:06:12,319 This is every day. 110 00:06:13,259 --> 00:06:16,489 So I was absolutely shattered by the time we got to open day. 111 00:06:16,840 --> 00:06:20,459 But it was, I mean, it was an amazing transition, but yes, it was. 112 00:06:20,974 --> 00:06:24,655 You needed a strong mind and sometimes you just did not have that. 113 00:06:24,864 --> 00:06:26,064 It wasn't always there. 114 00:06:26,064 --> 00:06:30,014 It was definitely lots of self doubt, lots of questioning what 115 00:06:30,014 --> 00:06:32,384 you were doing and learning. 116 00:06:32,424 --> 00:06:34,604 It was such a big learning curve. 117 00:06:34,604 --> 00:06:37,424 I didn't, you know, I didn't realize we needed building control. 118 00:06:37,434 --> 00:06:40,024 I mean, these are all basic things that people go, well, if you've 119 00:06:40,024 --> 00:06:41,264 done it before, you would know that. 120 00:06:41,264 --> 00:06:44,664 Well, I hadn't done it before, so I didn't know that, but we learned. 121 00:06:45,115 --> 00:06:47,745 So it, but it was a really steep learning curve. 122 00:06:48,745 --> 00:06:51,004 So why a cafe? 123 00:06:52,004 --> 00:06:56,544 I think for me, I'd, I'd always baked, I baked all my whole life. 124 00:06:56,544 --> 00:06:58,144 It'd always been there in the background. 125 00:06:58,154 --> 00:07:03,324 And it's something that my grandmother, my business was named after my 126 00:07:03,334 --> 00:07:06,054 grandmother, Elsie May, and she always wanted her own tea room. 127 00:07:06,094 --> 00:07:12,644 And I spent a lot of time with her and she had this kind of amazing zest for 128 00:07:12,644 --> 00:07:14,944 life, if you like, she was very positive. 129 00:07:15,524 --> 00:07:17,954 She always saw the bright side of everything. 130 00:07:17,954 --> 00:07:19,394 She never complained. 131 00:07:19,954 --> 00:07:22,214 And I wanted to create somewhere. 132 00:07:22,534 --> 00:07:27,984 that people could go relax, meet friends, be there on their own, or, you know, 133 00:07:27,984 --> 00:07:31,844 just feel that they can go to a place where they can take their dog, enjoy a 134 00:07:31,844 --> 00:07:34,894 nice coffee, maybe hear some live music. 135 00:07:34,934 --> 00:07:36,534 And that's what I wanted to create. 136 00:07:36,854 --> 00:07:42,384 I wanted to create this space that people could enjoy, because I felt 137 00:07:42,384 --> 00:07:43,884 that I could offer that to people. 138 00:07:44,224 --> 00:07:45,024 And that'd be that. 139 00:07:45,334 --> 00:07:48,164 comfort away from home that they sometimes need. 140 00:07:48,744 --> 00:07:51,494 And it, it just felt that was the right place for me. 141 00:07:51,494 --> 00:07:57,944 And it combined my love of baking and the, the bar actually was more 142 00:07:58,364 --> 00:08:00,204 from a business point of view. 143 00:08:00,204 --> 00:08:02,844 I knew the bar would help support the cafe, which was my true 144 00:08:03,024 --> 00:08:06,464 passion, but the bar would be where we'd make a bit more money. 145 00:08:06,474 --> 00:08:08,384 So sensibly, it was a good addition to have. 146 00:08:08,704 --> 00:08:12,794 Plus I get still the fun evenings and themes and all of that sort of thing. 147 00:08:12,794 --> 00:08:13,954 And I just loved doing events. 148 00:08:13,964 --> 00:08:15,884 So that was, it was really what was. 149 00:08:16,309 --> 00:08:18,529 That's sort of got me into the whole business, really. 150 00:08:19,279 --> 00:08:19,849 Absolutely. 151 00:08:19,849 --> 00:08:22,199 And where was this magical cafe located? 152 00:08:22,859 --> 00:08:26,239 It was in just north of Cambridgeshire in the UK. 153 00:08:26,249 --> 00:08:28,909 So probably about an hour outside of London. 154 00:08:29,669 --> 00:08:30,049 Okay. 155 00:08:30,239 --> 00:08:37,139 And then you went about adding to it as well in a really interesting way, right? 156 00:08:37,734 --> 00:08:38,174 Yeah. 157 00:08:38,174 --> 00:08:43,024 So obviously when we 2018. 158 00:08:43,044 --> 00:08:47,944 So we had 15 months of basically getting to grips with everything, 159 00:08:47,944 --> 00:08:51,674 learning everything before we then went straight into lockdown and the pandemic. 160 00:08:51,674 --> 00:08:55,724 So a thing that nobody could have possibly predicted as sort of 161 00:08:55,954 --> 00:08:57,544 throwing this banner in the works. 162 00:08:57,574 --> 00:09:02,084 But myself and the team went, well, let's use this as an opportunity. 163 00:09:03,034 --> 00:09:06,134 We don't get very often in business and particularly in hospitality 164 00:09:06,134 --> 00:09:07,594 where we've been able to stop. 165 00:09:08,204 --> 00:09:11,294 So let's look at everything we're doing well, let's get rid of the 166 00:09:11,304 --> 00:09:14,304 stuff we're not doing so well and don't want to do anymore, and 167 00:09:14,304 --> 00:09:16,314 let's focus on what we do next. 168 00:09:16,814 --> 00:09:19,004 And I always loved baking bread. 169 00:09:19,004 --> 00:09:22,829 It was something I'd done Probably the only baking course that I did 170 00:09:22,829 --> 00:09:24,599 was in bread, believe it or not. 171 00:09:24,609 --> 00:09:27,089 So I hadn't trained professionally or anything like that, but I 172 00:09:27,089 --> 00:09:30,079 loved working with bread, but I didn't get time with the cafe. 173 00:09:30,099 --> 00:09:33,129 There just wasn't enough hours and we had a tiny kitchen. 174 00:09:33,179 --> 00:09:35,439 It was like almost like a home kitchen set up. 175 00:09:35,439 --> 00:09:39,719 So baking bread was just not going to happen, but we'd had so many problems 176 00:09:39,719 --> 00:09:45,404 with our Bakery supplier because I use local and they had gone through terrible 177 00:09:45,434 --> 00:09:49,744 problems with staff So sometimes we we wouldn't get our bread until lunchtime and 178 00:09:49,764 --> 00:09:51,914 when you're serving breakfasts from 9 a. 179 00:09:51,914 --> 00:09:52,074 m. 180 00:09:52,084 --> 00:09:56,434 People want bread Yeah, it's like it's like a standard, right? 181 00:09:56,434 --> 00:10:01,204 right, so let maybe let's just start baking bread for just the cafe and 182 00:10:01,204 --> 00:10:05,774 we'll just try it and see where we go and I, you know, I told my 183 00:10:05,774 --> 00:10:09,214 staff and we all started serving it and people go, I love your bread. 184 00:10:09,264 --> 00:10:10,054 Where'd you get it from? 185 00:10:10,084 --> 00:10:10,964 Like, well, we bake it. 186 00:10:11,304 --> 00:10:12,594 Well, can you make us some? 187 00:10:12,634 --> 00:10:15,094 Like, no, we've got other, which is tidy. 188 00:10:16,094 --> 00:10:20,365 So, but yes, we started sort of selling the odd bit here and there on the side. 189 00:10:20,365 --> 00:10:23,345 And then when we went back into the second lockdown, I started actually 190 00:10:23,355 --> 00:10:26,585 delivering it and selling it to people as well, because I had the capacity 191 00:10:26,585 --> 00:10:28,365 then because the cafe wasn't running. 192 00:10:29,365 --> 00:10:30,575 100 percent of the time. 193 00:10:30,615 --> 00:10:34,735 So I was like, I think this town needs a bakery. 194 00:10:34,975 --> 00:10:36,445 There's a, there's a gap in the market. 195 00:10:36,445 --> 00:10:37,395 It doesn't have one. 196 00:10:37,724 --> 00:10:40,375 It's not, there's no artisan bakery here. 197 00:10:40,860 --> 00:10:42,460 and I think people might like it. 198 00:10:42,890 --> 00:10:47,480 So I'd initially gone to the bank to get a loan because they were offering 199 00:10:47,480 --> 00:10:49,550 resilience loans at the time in the UK. 200 00:10:49,870 --> 00:10:54,090 And the bank said no, because I wasn't in, I wasn't making profit every month. 201 00:10:54,090 --> 00:10:56,720 And I'm like, I'm breaking even it's locked down. 202 00:10:56,870 --> 00:10:58,149 I think I'm doing all right. 203 00:10:58,489 --> 00:11:01,600 And that's the whole purpose of a resilience loan to help you 204 00:11:01,600 --> 00:11:02,820 get back on your feet again. 205 00:11:03,590 --> 00:11:06,939 Anyway, that's a whole other question. 206 00:11:06,940 --> 00:11:07,920 Yeah, exactly. 207 00:11:08,290 --> 00:11:08,480 I don't know. 208 00:11:08,940 --> 00:11:09,830 But anyway. 209 00:11:10,395 --> 00:11:13,565 it, one of my friends said, well, why don't you think about crowdfunding? 210 00:11:13,735 --> 00:11:17,625 And I'm like, that's a, it's a brilliant idea because actually what 211 00:11:17,625 --> 00:11:20,385 it does is I can involve the community. 212 00:11:20,385 --> 00:11:24,605 I can find out if this is actually really what it, what they want in the town. 213 00:11:25,105 --> 00:11:29,174 And I'm building a customer base for the bakery before it's even opened. 214 00:11:29,494 --> 00:11:30,214 It's brilliant. 215 00:11:30,745 --> 00:11:35,525 And I then get the funding that I need from people investing into my idea 216 00:11:36,265 --> 00:11:38,695 that then can help me open my business. 217 00:11:39,035 --> 00:11:40,235 So that's what we did. 218 00:11:40,365 --> 00:11:40,805 And. 219 00:11:41,515 --> 00:11:44,255 The support was unbelievably overwhelming. 220 00:11:44,265 --> 00:11:47,845 I didn't quite believe how much we ended up raising. 221 00:11:47,845 --> 00:11:50,355 It was 17, 000 pounds in the UK. 222 00:11:50,865 --> 00:11:55,975 So absolutely more than what we asked for from three, over 300 people had 223 00:11:56,285 --> 00:12:00,785 invested as well, and it was just phenomenal community support for it. 224 00:12:01,204 --> 00:12:06,365 So we were able to open it and it was, it was amazing and we had 225 00:12:06,385 --> 00:12:10,444 to, I mean, the, we had to teach ourselves lots of new bakes as well 226 00:12:10,444 --> 00:12:12,754 because sourdough was not my thing. 227 00:12:12,784 --> 00:12:14,424 I did not get on with sourdough. 228 00:12:14,454 --> 00:12:16,605 We were not friends for a very long time. 229 00:12:17,605 --> 00:12:20,335 I actually think it took us about three months. 230 00:12:21,100 --> 00:12:24,380 before we mastered how to get a sourdough loaf to work properly. 231 00:12:24,610 --> 00:12:27,940 It took that long and that was practicing recording every day and 232 00:12:27,940 --> 00:12:32,370 we literally had a sheet and it was like a scientific experiment where we 233 00:12:32,370 --> 00:12:36,500 just adjusted things slightly every day until we got what we wanted. 234 00:12:37,000 --> 00:12:43,955 So yeah, so we added the bakery which opened in January 22 and I decided to 235 00:12:43,955 --> 00:12:49,095 enter the team into Britain's Best Slave Awards, partly just to go out and have a 236 00:12:49,095 --> 00:12:52,815 bit of a networking day and eat lots of lovely bread and meet lots of bakeries. 237 00:12:53,405 --> 00:13:00,524 And this was three months after opening, and we went and won the award, which I'm 238 00:13:00,525 --> 00:13:05,270 completely blown away by because It was something that we'd gone in just kind of 239 00:13:05,270 --> 00:13:08,620 going, we'll be open minded, we'll get some feedback, we'll have a nice time. 240 00:13:09,080 --> 00:13:13,960 But it was such a, such a good way to celebrate all the amazing things 241 00:13:13,960 --> 00:13:15,640 that we'd worked so hard to do. 242 00:13:16,000 --> 00:13:20,740 And actually truly showing the hard work was definitely worth actually what 243 00:13:20,740 --> 00:13:22,450 we'd gone through to get to that point. 244 00:13:22,450 --> 00:13:24,860 So it was, it was really quite special. 245 00:13:24,860 --> 00:13:27,780 And we completely couldn't believe it really happened to us, really. 246 00:13:28,840 --> 00:13:29,300 That's amazing. 247 00:13:30,305 --> 00:13:30,955 That's amazing. 248 00:13:31,675 --> 00:13:36,485 so, you changed this year from the bakery, correct? 249 00:13:36,495 --> 00:13:38,705 So can you talk a little bit about that as well? 250 00:13:38,745 --> 00:13:40,265 Like this next pivot that you made? 251 00:13:40,865 --> 00:13:44,845 Yeah, so not long after we'd won that award. 252 00:13:45,050 --> 00:13:48,080 And we were thought, right, we're just, we're starting to come out 253 00:13:48,080 --> 00:13:50,690 of the pandemic, we've got the bakery going, everything's going 254 00:13:50,690 --> 00:13:52,500 in the right direction, finally. 255 00:13:53,140 --> 00:13:58,630 And then the cost of living crisis hit, the war in Ukraine and Russia had 256 00:13:58,630 --> 00:14:03,755 an, almost an immediate impact on the, bakery where our flour delivery went 257 00:14:03,755 --> 00:14:10,275 from three days overnight to 14 days and everything just started to get, 258 00:14:10,625 --> 00:14:14,865 all the energy bills rose, everything started getting more expensive. 259 00:14:15,265 --> 00:14:19,525 And even though we still had a good regular customers, they weren't 260 00:14:19,535 --> 00:14:24,085 spending as much and there's only so much I can do to put up profits. 261 00:14:24,535 --> 00:14:30,100 And There seemed to be also a bit of a, in hospitality as well as a lot of 262 00:14:30,310 --> 00:14:35,700 other industries here in the UK, there seemed to be a lot of staffing shortages, 263 00:14:35,710 --> 00:14:40,140 so bakeries that were in the bigger cities compared to me were offering 264 00:14:41,140 --> 00:14:45,180 staff that were working for me that were apprentice level, jobs that were 265 00:14:45,630 --> 00:14:49,180 requiring skills of people with three to four years experience, which was 266 00:14:49,180 --> 00:14:51,330 paying a hell of a lot more than I had. 267 00:14:51,819 --> 00:14:55,800 And I mean, of course, why wouldn't they take those kinds of jobs? 268 00:14:56,149 --> 00:14:58,959 So it was, it was really tricky and they kept saying to 269 00:14:58,959 --> 00:14:59,969 me, I don't know what to do. 270 00:14:59,969 --> 00:15:01,699 I'm like, you have to do what's right for you. 271 00:15:01,700 --> 00:15:04,414 I'm like, I can't pay you. 272 00:15:04,925 --> 00:15:08,975 What you're asking for, because it's not the right standard for the industry. 273 00:15:08,995 --> 00:15:12,075 So it was just, everything got very difficult. 274 00:15:12,115 --> 00:15:16,155 And in the end I had to make the decision to close the business, 275 00:15:16,155 --> 00:15:18,655 which was absolutely the last resort. 276 00:15:18,675 --> 00:15:20,675 And I kept it going as long as I could. 277 00:15:21,340 --> 00:15:25,560 financially this situation wasn't going to improve and the bills kept 278 00:15:25,560 --> 00:15:30,030 just getting larger and I hadn't built up enough cash flow from building 279 00:15:30,030 --> 00:15:33,549 the bakery and everything else and getting through COVID to weather 280 00:15:33,549 --> 00:15:36,960 the storm of what was coming next, which we didn't know how long it was. 281 00:15:37,419 --> 00:15:40,260 So the most sensible decision to make was to close it, which 282 00:15:40,260 --> 00:15:41,970 was, was very, very difficult. 283 00:15:42,000 --> 00:15:46,010 And one that I know I wasn't the only one very upset about it. 284 00:15:46,020 --> 00:15:49,625 I had a lot of customers who were, but incredibly supportive. 285 00:15:49,645 --> 00:15:54,495 And I actually, when we were talking about how I would go about what the PR 286 00:15:54,495 --> 00:15:57,704 messaging was, I'm like, I'm going to tell people what's actually going on. 287 00:15:57,715 --> 00:16:03,614 I'd rather they understood what's going on behind the scenes and have other 288 00:16:03,614 --> 00:16:07,974 baking businesses similar to mine, feel that there's some comfort knowing that 289 00:16:08,524 --> 00:16:10,194 this is not just happening to them. 290 00:16:10,204 --> 00:16:11,674 It's happening to me as well. 291 00:16:12,280 --> 00:16:17,750 And in a way, it's like I say, service with a smile, you keep everything behind 292 00:16:17,750 --> 00:16:21,230 closed doors in hospitality because you don't want people to see any struggles, 293 00:16:21,260 --> 00:16:26,220 but sometimes I think it really helps people understand what goes on, and 294 00:16:26,380 --> 00:16:30,069 they're allowed then to support in the ways that they feel comfortable to do so. 295 00:16:31,069 --> 00:16:35,879 I think there's some really extreme power to what you're saying because 296 00:16:35,909 --> 00:16:41,269 there's so many, there's this precedence in the world that we can't show those 297 00:16:41,269 --> 00:16:42,969 struggles that we can't tell people. 298 00:16:43,679 --> 00:16:44,319 What's happening? 299 00:16:44,319 --> 00:16:47,639 Like you're saying service with a smile, especially in hospitality and a lot of 300 00:16:48,189 --> 00:16:49,689 I've seen it in other industries as well. 301 00:16:49,689 --> 00:16:54,529 And, you know, my own parents had a business for 26 years and, you know, 302 00:16:54,529 --> 00:16:59,619 all it took was two big box brand stores going and not far from them 303 00:16:59,619 --> 00:17:01,219 and their business just diminished. 304 00:17:01,279 --> 00:17:06,869 And it's, it's a very hard decision to make to close a business or to, 305 00:17:07,559 --> 00:17:09,499 to make a pivot like you've done. 306 00:17:09,509 --> 00:17:14,039 That's very extreme like that because you put so much passion and energy and focus 307 00:17:14,039 --> 00:17:20,559 and time and resources and everything into that business that I think that 308 00:17:21,489 --> 00:17:25,749 being able to tell people why you're making the decisions you're making. 309 00:17:26,279 --> 00:17:28,449 Like you said, it really, really can help them. 310 00:17:29,209 --> 00:17:31,009 Yes, I believe so. 311 00:17:31,689 --> 00:17:34,729 And I think people don't, people don't realize it actually costs you 312 00:17:34,729 --> 00:17:36,909 money to close a business as well. 313 00:17:37,139 --> 00:17:40,389 So actually you have to accommodate for that. 314 00:17:40,399 --> 00:17:43,949 So, you know, sometimes talking about all of these things that really go on 315 00:17:43,949 --> 00:17:46,219 behind the scenes can help make people. 316 00:17:46,854 --> 00:17:49,714 better and stronger in the industry because they're realizing 317 00:17:49,804 --> 00:17:51,124 there is a support out there. 318 00:17:51,534 --> 00:17:55,664 And I was very fortunate because when I first opened my business, I was really 319 00:17:55,664 --> 00:17:59,924 scared of the competition, but actually we talked quite a lot to each other. 320 00:17:59,924 --> 00:18:03,904 And we, particularly during the pandemic, it was quite useful 321 00:18:03,904 --> 00:18:07,944 to have that support from other businesses, but people don't see that. 322 00:18:08,174 --> 00:18:09,144 And I think a lot. 323 00:18:09,589 --> 00:18:12,979 Baking businesses, particularly if they're on their own, they 324 00:18:12,979 --> 00:18:16,849 don't get to have that support because they don't know it's there. 325 00:18:17,589 --> 00:18:21,079 And that's what, that's what I kind of wanted to share was, you 326 00:18:21,079 --> 00:18:22,449 know, you're not alone in this. 327 00:18:22,449 --> 00:18:25,589 This is where, what's happening, there's ups and downs and we can 328 00:18:25,589 --> 00:18:27,299 all be here to support each other. 329 00:18:27,299 --> 00:18:27,779 Absolutely. 330 00:18:28,259 --> 00:18:29,009 Absolutely. 331 00:18:29,010 --> 00:18:35,898 I'm, I know I'm, I'm thinking of my cousin who actually bought a cafe the week before 332 00:18:35,898 --> 00:18:39,139 he bought the cafe in February of 2020. 333 00:18:39,899 --> 00:18:45,029 And March 13th is when everything shut down here in California, so it was very 334 00:18:45,029 --> 00:18:48,879 much like he had this brand new cafe he just bought and he had to figure 335 00:18:49,339 --> 00:18:50,879 it out, like what am I going to do? 336 00:18:50,909 --> 00:18:53,659 And I think that had he had more people to talk to, you know, he did 337 00:18:53,659 --> 00:18:56,679 really well and got very creative because he didn't know what he didn't 338 00:18:56,679 --> 00:19:01,259 know, but I think that there's a lot of how much more could you have done? 339 00:19:02,259 --> 00:19:05,729 If you knew and were able to have those conversations with others, 340 00:19:05,779 --> 00:19:09,139 not just you, but general bakers and general people in the industry. 341 00:19:09,139 --> 00:19:11,099 I 100 percent agree. 342 00:19:11,099 --> 00:19:14,269 I think it's very, very difficult. 343 00:19:14,279 --> 00:19:19,019 And when I first started the business, I'd gone from nine to five office 344 00:19:19,179 --> 00:19:22,049 to suddenly running a cafe bar. 345 00:19:22,239 --> 00:19:24,069 And then later on, obviously bakery. 346 00:19:24,599 --> 00:19:25,909 And I was flying blind. 347 00:19:25,919 --> 00:19:29,809 I, there was no one I could find that could help support 348 00:19:30,139 --> 00:19:32,129 with a small cafe business. 349 00:19:32,129 --> 00:19:35,749 There was lots of big food consultants and food brands and 350 00:19:35,749 --> 00:19:37,659 restaurants, but it wasn't what I was. 351 00:19:38,179 --> 00:19:39,839 So everything I learned was Googled. 352 00:19:40,524 --> 00:19:44,484 Or guest and it, you know, I wasted a lot of money. 353 00:19:44,844 --> 00:19:47,694 My staff used to laugh at me 'cause I've got used to keep getting stuff 354 00:19:47,694 --> 00:19:49,254 wrong with the Amazon orders as well. 355 00:19:49,254 --> 00:19:52,764 So they'd either tie up giant or tiny for kitchen equipment. 356 00:19:52,914 --> 00:19:55,404 So I'd like have the massive great big tweezers when they only 357 00:19:55,409 --> 00:19:59,844 wanted small ones or like big, big lads that they didn't need. 358 00:19:59,904 --> 00:20:01,314 I mean, it was just ridiculous. 359 00:20:01,314 --> 00:20:04,909 But I mean it, they were just the small examples of stuff that just. 360 00:20:05,574 --> 00:20:11,174 got wrong, but it was, there was a lot of learning and a lot of my time was taken up 361 00:20:11,184 --> 00:20:15,074 by just trying to work it all out without knowing what to do and how to do it. 362 00:20:16,074 --> 00:20:19,864 And those are steep, steep learning curves that you have to make up quickly, right? 363 00:20:19,914 --> 00:20:22,484 Like you said, I'm going to do this. 364 00:20:22,514 --> 00:20:23,634 I'm starting to do this. 365 00:20:23,635 --> 00:20:26,084 And now I'm like, okay, I thought I needed to know this. 366 00:20:26,124 --> 00:20:27,384 Isn't that always the case, right? 367 00:20:27,384 --> 00:20:29,174 Like you think you only need to know like. 368 00:20:29,379 --> 00:20:31,349 Do things like, okay, this is what it's going to take. 369 00:20:31,369 --> 00:20:34,319 And then all of a sudden you open it up and you're like, Oh, wait, 370 00:20:34,319 --> 00:20:35,849 I need to know all the things. 371 00:20:36,539 --> 00:20:37,089 Yes. 372 00:20:37,169 --> 00:20:41,779 And then, you know, you, you don't really appreciate that customers are then there 373 00:20:41,839 --> 00:20:45,599 and they have questions and you've kind of got to try to answer them confidently. 374 00:20:45,599 --> 00:20:47,069 We're thinking, is that the right answer? 375 00:20:48,069 --> 00:20:50,339 I'm going to make it up confidently until I get there. 376 00:20:51,339 --> 00:20:51,839 Exactly. 377 00:20:52,349 --> 00:20:54,089 Bake it till you make it is my face. 378 00:20:55,069 --> 00:20:56,209 There you go, there you go. 379 00:20:56,599 --> 00:21:01,509 Now, along those lines and the problems and the challenges that you 380 00:21:01,509 --> 00:21:05,679 ran into trying to navigate that, can you talk a little bit about what 381 00:21:05,679 --> 00:21:09,889 you did after about your current business and what you created after 382 00:21:09,889 --> 00:21:12,299 you decided to close down the bakery. 383 00:21:13,099 --> 00:21:13,479 Yeah. 384 00:21:13,479 --> 00:21:17,699 So it closing the bakery was definitely just, it was, it was 385 00:21:18,139 --> 00:21:22,079 horrible in many, many ways, but it was absolutely the right decision. 386 00:21:22,079 --> 00:21:24,319 There was no other option I'd run out of options. 387 00:21:24,319 --> 00:21:28,149 And even though my head will always go, what else could I have done? 388 00:21:28,169 --> 00:21:29,349 And that will always happen. 389 00:21:29,769 --> 00:21:34,399 I think I know that I did exactly the best I could do with what I had 390 00:21:34,409 --> 00:21:40,134 at the time, but where it kind of led me to was I've just done, been 391 00:21:40,134 --> 00:21:41,784 through this whole entire journey. 392 00:21:41,784 --> 00:21:44,764 I've done a lot of it on my own with no support. 393 00:21:45,134 --> 00:21:50,294 And well, that said I have my team and my team were brilliant and my friends 394 00:21:50,294 --> 00:21:52,114 and family around me were also brilliant. 395 00:21:52,124 --> 00:21:56,684 So there was support there, but the actual business running management and all that 396 00:21:56,684 --> 00:21:58,334 sort of thing, it was all by myself. 397 00:21:58,334 --> 00:21:59,714 I did it sort of on my own. 398 00:22:00,564 --> 00:22:05,074 And I didn't want to lose all this knowledge and everything I'd learned from 399 00:22:05,324 --> 00:22:07,764 those years of just figuring it all out. 400 00:22:07,834 --> 00:22:09,264 I wanted to use it for good. 401 00:22:09,674 --> 00:22:12,354 So that's exactly why I created Baking Boss. 402 00:22:12,354 --> 00:22:16,514 In fact, the day after the official paperwork went through on the closing of. 403 00:22:17,134 --> 00:22:21,404 The cafe, this new business started, so I did it straight away. 404 00:22:21,404 --> 00:22:23,564 It wasn't like I had much of a downbeat. 405 00:22:24,004 --> 00:22:25,504 I'm like, no, I'm not. 406 00:22:25,594 --> 00:22:29,434 I'm not gonna just gone through all of this just to let it fester in my mind and 407 00:22:29,434 --> 00:22:36,794 vanish because people need help and people need support, and I don't want their, I 408 00:22:36,794 --> 00:22:39,074 want us to be able to talk openly about. 409 00:22:39,324 --> 00:22:43,474 you know, business finances, how to price your products, how to do stuff, 410 00:22:43,544 --> 00:22:46,834 what happens when environmental health comes around, because that is always 411 00:22:46,834 --> 00:22:49,854 terrifying to know what to do when environmental health comes around. 412 00:22:50,234 --> 00:22:53,154 But I want to be able to have these conversations with people and people 413 00:22:53,164 --> 00:22:57,224 be able to ask questions and get honest answers so that they can 414 00:22:57,294 --> 00:23:00,404 create successful businesses they want to run in their own ways. 415 00:23:00,864 --> 00:23:04,469 And I thought, well, I'm going to create Baking Boss because it gives me the 416 00:23:04,469 --> 00:23:08,659 opportunity to still do what I love, which is bake, because I love baking, so I do 417 00:23:08,739 --> 00:23:13,129 a lot of recipe writing, and I share my recipes with my followers because they 418 00:23:13,509 --> 00:23:18,639 love baking too, and I get loads of tips from them, they're amazing, I just learn 419 00:23:18,639 --> 00:23:22,288 so much from them as much as I share my recipes, I learn a lot from them. 420 00:23:22,288 --> 00:23:25,609 And then I can also talk about the other side of it, which is the business bit, 421 00:23:25,619 --> 00:23:30,309 which A lot of people that bake go in because they love baking, so they'll 422 00:23:30,319 --> 00:23:34,119 start a business because they love baking, but actually the business side 423 00:23:34,139 --> 00:23:38,129 is not their zone of genius, and it's a whole different skill and knowledge set. 424 00:23:38,459 --> 00:23:40,279 So I wanted to be able to give. 425 00:23:41,279 --> 00:23:42,469 We lost you for a second. 426 00:23:43,469 --> 00:23:48,499 Those of you watching, Naomi is in the middle of the UK, and there's 427 00:23:48,519 --> 00:23:54,909 tremendous storms happening, so we're going to bear with us here for a second. 428 00:23:55,909 --> 00:23:59,319 Make sure I have a lot more, a lot more baking to do. 429 00:23:59,569 --> 00:23:59,979 I am. 430 00:24:00,529 --> 00:24:02,519 We lost you for whatever you were just saying. 431 00:24:03,109 --> 00:24:03,539 Okay. 432 00:24:03,539 --> 00:24:06,979 Sorry, do you want to start that again? 433 00:24:07,619 --> 00:24:07,869 Yes. 434 00:24:07,869 --> 00:24:10,369 Can you repeat that very passionate statement? 435 00:24:11,209 --> 00:24:12,079 I was like, no! 436 00:24:12,079 --> 00:24:13,689 No problem. 437 00:24:13,989 --> 00:24:14,589 Yeah, so. 438 00:24:15,294 --> 00:24:21,854 Baking boss started the day after I closed the cafe and bar and I wanted it to not 439 00:24:21,884 --> 00:24:26,074 lose any of the knowledge and all of that information I learned over the years. 440 00:24:26,114 --> 00:24:29,634 And I don't want people to ever feel alone doing their own baking businesses. 441 00:24:30,594 --> 00:24:33,034 I was alone for a lot of it and it was quite lonely. 442 00:24:33,544 --> 00:24:36,559 And I Want people to be able to go somewhere for support. 443 00:24:36,559 --> 00:24:40,649 They can ask questions and not feel like they're being stupid. 444 00:24:40,649 --> 00:24:43,409 We can talk about finances openly, which is a topic that 445 00:24:43,409 --> 00:24:44,969 often doesn't get talked about. 446 00:24:45,389 --> 00:24:47,579 What happens when environmental health comes round. 447 00:24:47,759 --> 00:24:51,029 All of those bits that you're like, I just don't know what to do. 448 00:24:51,299 --> 00:24:52,919 But that's why Baking Boss exists. 449 00:24:53,104 --> 00:24:56,314 But it also gives me the opportunity to bake as well, because I love baking. 450 00:24:56,604 --> 00:24:59,634 I love creating recipes and that's where the whole business began. 451 00:25:00,264 --> 00:25:04,054 So I share all the recipes that I've learned or the skills I've learned in 452 00:25:04,054 --> 00:25:08,724 baking, because I've learned a huge amount, not just by just a lot of it 453 00:25:08,784 --> 00:25:10,534 practicing, but from my team as well. 454 00:25:10,534 --> 00:25:12,144 My team were amazing bakers. 455 00:25:12,154 --> 00:25:15,674 We're all home bakers and we learned from each other and we 456 00:25:15,674 --> 00:25:18,594 learned from our customers as well, because they helped create that. 457 00:25:18,994 --> 00:25:26,104 So I have an amazing team of, community of people that love baking, they share 458 00:25:26,104 --> 00:25:29,904 their tips with me, I learn from them, and we just share our love of baking. 459 00:25:29,934 --> 00:25:34,174 And then I also got a community of baking business owners who start 460 00:25:34,174 --> 00:25:38,814 their businesses loving to bake, but they don't, their zone of genius 461 00:25:38,814 --> 00:25:40,384 really isn't the business side of it. 462 00:25:40,714 --> 00:25:45,444 It's not something they know, and That's not nothing to say that 463 00:25:45,444 --> 00:25:46,954 they're stupid or anything like that. 464 00:25:46,954 --> 00:25:47,604 Far from it. 465 00:25:48,144 --> 00:25:52,584 It's just that it's a whole knowledge and other skill set that you need it. 466 00:25:53,134 --> 00:25:55,544 And it's a different part of your brain to use. 467 00:25:55,544 --> 00:25:57,974 And that's where I can help because I've done both sides of it. 468 00:25:57,984 --> 00:26:02,664 So I understand the baking side, but I also know the business side and that 469 00:26:03,304 --> 00:26:06,424 combining the two without having to make the choice between doing something 470 00:26:06,424 --> 00:26:10,394 you love and creating a business, because often we think we can't do 471 00:26:10,644 --> 00:26:11,914 both, but you absolutely can do both. 472 00:26:12,944 --> 00:26:17,494 And I can help kind of build that bridge that they can create a successful baking 473 00:26:17,494 --> 00:26:22,844 business that's built around them rather than something that they end up having 474 00:26:22,844 --> 00:26:27,854 to do many, many hours a week to really try and make the money they need to have 475 00:26:27,854 --> 00:26:31,124 the business survive, which is often what you see a lot in the industry. 476 00:26:32,124 --> 00:26:33,104 I think that's really powerful. 477 00:26:33,104 --> 00:26:35,824 And I see it a lot in other industries as well, right? 478 00:26:35,824 --> 00:26:40,334 Like healthcare people or, and I've worked a lot with them lately where they go in, 479 00:26:40,344 --> 00:26:45,289 you know, my, They're a physical trainer or a person, a physical therapist, or 480 00:26:45,289 --> 00:26:49,359 they're, you know, some person who's passionate, an author, you're passionate 481 00:26:49,369 --> 00:26:53,079 about what you create and that thing you can do and how you can help people 482 00:26:53,079 --> 00:26:54,719 or what you can create in the world. 483 00:26:55,409 --> 00:26:59,009 But then the business side is entirely, like you said, the opposite 484 00:26:59,009 --> 00:27:00,869 side of your brain a lot of times. 485 00:27:01,569 --> 00:27:04,629 And like everything else, it has its own language and it has its own things. 486 00:27:04,629 --> 00:27:08,709 And it's, to your point, it's extremely hard to find the things that are relevant. 487 00:27:09,444 --> 00:27:12,994 How to price, what to do, what to expect, how to look out for, you 488 00:27:12,994 --> 00:27:16,534 know, what to look out for, how to get started, what to, you know, no 489 00:27:16,534 --> 00:27:18,704 one wants surprises in their business. 490 00:27:19,704 --> 00:27:23,704 No, and also, there's so much, when you start Googling stuff, 491 00:27:23,704 --> 00:27:25,364 there is so much information. 492 00:27:25,894 --> 00:27:30,364 So you suddenly end up with a to do list that is so massive that you 493 00:27:30,544 --> 00:27:34,934 can't possibly do it, which then you end up working 80 hours a week. 494 00:27:35,334 --> 00:27:37,704 just to get through all the things that people tell you you should 495 00:27:37,714 --> 00:27:40,564 be doing rather than actually creating the right business for you. 496 00:27:41,034 --> 00:27:45,494 And that, that is a really hard thing to work out how to do on your own. 497 00:27:46,564 --> 00:27:47,144 Absolutely. 498 00:27:47,164 --> 00:27:50,494 I can't tell you how many times I've had businesses come to me. 499 00:27:50,964 --> 00:27:54,994 And I used to work in a very regulated market like the CBD cannabis space. 500 00:27:55,014 --> 00:28:00,504 And I had so many businesses that they went through marketers 501 00:28:00,514 --> 00:28:03,844 specifically and every marketer told them to do something different. 502 00:28:04,054 --> 00:28:06,784 And so now that by the time they get to me, they have no money left. 503 00:28:06,834 --> 00:28:08,134 Their business hasn't grown. 504 00:28:08,694 --> 00:28:11,754 They're think they're trying, they think they need to do 40 different 505 00:28:11,764 --> 00:28:15,784 things on social media and email and all these things, but they really 506 00:28:15,804 --> 00:28:17,874 just need to do one well to start out. 507 00:28:18,159 --> 00:28:21,119 And they're so burnt out and tired and exhausted and frustrated by 508 00:28:21,119 --> 00:28:25,399 the time they even find me that you're like, okay, how can we help? 509 00:28:25,399 --> 00:28:30,929 Let's, let's figure this out because they, you know, the Google, the Google results 510 00:28:30,929 --> 00:28:35,799 that they got had so many, like you said, like thousands and millions of things 511 00:28:35,799 --> 00:28:38,489 that you should do as a business owner. 512 00:28:38,489 --> 00:28:41,489 And if any of us tried to do all of them, we would be exhausted all the time. 513 00:28:42,639 --> 00:28:48,379 Yes, and I think the other thing is often we think with like, particularly 514 00:28:48,379 --> 00:28:52,159 in baking, we think about the cakes first and actually we need to kind 515 00:28:52,159 --> 00:28:55,729 of think a bit like a CEO, even though there might just be us. 516 00:28:56,079 --> 00:28:57,739 Actually, we need to think like a leader. 517 00:28:57,739 --> 00:29:00,789 We need to think like what's, what's right here for the business 518 00:29:00,819 --> 00:29:02,449 and where are my skills best used? 519 00:29:02,899 --> 00:29:08,219 And sometimes we feel like we can't outsource stuff that's not our thing. 520 00:29:08,679 --> 00:29:10,569 But actually it's kind of going well. 521 00:29:11,159 --> 00:29:13,809 If you outsource, say your social media. 522 00:29:14,154 --> 00:29:18,244 Because you knew that would bring in customers and sales, isn't that a better 523 00:29:18,944 --> 00:29:20,444 use of your money rather than you? 524 00:29:21,274 --> 00:29:22,554 That's your cost. 525 00:29:22,574 --> 00:29:24,474 You're, you're costing your business money by doing that. 526 00:29:24,475 --> 00:29:29,234 So it's, in a way, it's helping people figure out what's right for their 527 00:29:29,234 --> 00:29:33,794 business rather than what they've been told or what they think they should do. 528 00:29:33,854 --> 00:29:37,204 And, or they should do everything themselves and try and make it all 529 00:29:37,204 --> 00:29:39,684 work and not have enough time to do it. 530 00:29:40,684 --> 00:29:41,094 Absolutely. 531 00:29:41,274 --> 00:29:43,904 And that it's okay to ask for help and to find help. 532 00:29:44,114 --> 00:29:44,384 Yeah. 533 00:29:44,979 --> 00:29:49,749 Yes, because, you know, you feel like you have to do it all alone and I, 534 00:29:49,749 --> 00:29:54,919 I, I know I was there for a very long time and I, it took me years before 535 00:29:54,919 --> 00:29:56,379 I felt comfortable asking for help. 536 00:29:56,559 --> 00:29:59,399 So, yeah, no, I love this. 537 00:29:59,449 --> 00:30:03,969 I love our conversation, Naomi, and I love what you've created and I love 538 00:30:03,969 --> 00:30:05,319 what you're doing with Baking Boss. 539 00:30:05,329 --> 00:30:09,919 So can you please let everyone know as we're wrapping up here? 540 00:30:10,129 --> 00:30:11,459 I have two more questions for you. 541 00:30:11,499 --> 00:30:16,439 One, how What, based on all your experience and the pivots you've 542 00:30:16,439 --> 00:30:19,309 had to make and the really tough, hard decisions that you've had to 543 00:30:19,309 --> 00:30:21,609 make as well as the fun ones, right? 544 00:30:22,259 --> 00:30:25,969 What advice that you would give to somebody who might be thinking about, 545 00:30:26,449 --> 00:30:32,529 I'm feeling stuck, I'm unhappy, I don't know if I should do that next thing? 546 00:30:33,529 --> 00:30:37,029 I think the biggest thing for me is, we've always got a choice. 547 00:30:37,769 --> 00:30:42,079 So sometimes it's very easy to put limits on what we're capable 548 00:30:42,079 --> 00:30:47,089 of and listen to what everybody else says, but actually opinion is 549 00:30:47,089 --> 00:30:48,519 really the lowest form of knowledge. 550 00:30:48,529 --> 00:30:50,679 So you've just got to do what you love. 551 00:30:50,679 --> 00:30:55,619 And even if it doesn't go the way you've planned, even if, you know, I 552 00:30:55,629 --> 00:30:59,899 had to close the business, I did it and I'm still here and it's worked out. 553 00:31:00,039 --> 00:31:01,609 So actually. 554 00:31:02,154 --> 00:31:05,794 Sometimes you just got to try things, but as long as you've got a destination 555 00:31:05,814 --> 00:31:11,134 and given that people, if you love what you do and you're passionate, you will, 556 00:31:11,484 --> 00:31:16,504 that will far more carry you than being, having every bit of knowledge it comes 557 00:31:16,504 --> 00:31:20,094 to when you run a business, because actually when you start a business, 558 00:31:20,324 --> 00:31:21,844 we're all starting from ground zero. 559 00:31:21,994 --> 00:31:25,004 No one has really much more knowledge than the other because it's your business. 560 00:31:25,454 --> 00:31:29,054 So you create it the way you want, but just. 561 00:31:29,524 --> 00:31:32,134 Instead of thinking of the reasons you shouldn't do it, 562 00:31:32,184 --> 00:31:33,624 think of the reasons you should. 563 00:31:34,054 --> 00:31:35,864 So go for solutions, not problems. 564 00:31:36,914 --> 00:31:38,574 That's fantastic, fantastic. 565 00:31:39,104 --> 00:31:44,004 And can you tell everyone where they can find you, what you have going on? 566 00:31:44,844 --> 00:31:45,484 Yes. 567 00:31:45,514 --> 00:31:47,694 That way they know where they can connect with you. 568 00:31:48,374 --> 00:31:49,234 Yeah, absolutely. 569 00:31:49,244 --> 00:31:51,304 So I'm on all the socials. 570 00:31:51,414 --> 00:31:52,524 I am baking boss. 571 00:31:52,524 --> 00:31:54,114 So come find me on Instagram. 572 00:31:54,154 --> 00:31:55,734 I've got a couple of Facebook groups. 573 00:31:55,744 --> 00:31:59,374 So one for business owners and one for baking, but you can find all the 574 00:31:59,374 --> 00:32:01,779 links in my social media channels. 575 00:32:02,029 --> 00:32:05,819 I've got a website where you can go to the blog for business advice and lots 576 00:32:05,819 --> 00:32:09,629 of recipes which is bakingboss.net and I've got a couple of freebies on there. 577 00:32:09,869 --> 00:32:12,849 But I've also got a free challenge and I'm going to be launching my new 578 00:32:12,879 --> 00:32:16,709 Baking a Business course at the end of November so that is going to be 579 00:32:16,719 --> 00:32:20,139 a really great opportunity to get involved and get your business started 580 00:32:20,169 --> 00:32:22,279 and get everything you need to do. 581 00:32:22,564 --> 00:32:25,974 What it is you do best, which is bake and sell lots of amazing 582 00:32:25,974 --> 00:32:27,074 cakes so we can all eat them all. 583 00:32:28,184 --> 00:32:28,924 Absolutely right. 584 00:32:28,925 --> 00:32:30,304 Absolutely. 585 00:32:30,304 --> 00:32:31,604 You'll need more cake in the world. 586 00:32:32,604 --> 00:32:33,964 100 percent agree with that. 587 00:32:34,964 --> 00:32:36,124 I'm like, let them eat cake. 588 00:32:36,124 --> 00:32:36,964 No, that's not right. 589 00:32:36,964 --> 00:32:37,144 Yeah. 590 00:32:37,894 --> 00:32:38,724 Yeah, definitely. 591 00:32:38,725 --> 00:32:40,224 Lots of cake. 592 00:32:41,224 --> 00:32:44,164 You can find all of Naomi's links and contact information in the 593 00:32:44,164 --> 00:32:45,814 show notes, so go check that out. 594 00:32:46,134 --> 00:32:47,984 Naomi, thank you so much for being here. 595 00:32:47,984 --> 00:32:50,594 I know there's a raging storm going on where you're at, so I 596 00:32:50,604 --> 00:32:53,424 appreciate you taking time out. 597 00:32:53,424 --> 00:32:54,434 Thank you for having me. 598 00:32:55,234 --> 00:32:56,524 Thank you so much. 599 00:32:56,914 --> 00:32:57,504 All right. 600 00:32:57,554 --> 00:32:59,974 And everyone, we'll talk to you next time. 601 00:33:00,004 --> 00:33:00,494 Thanks.