Recorded live at
SocialWest 2025, this episode features
Andrew Turnbull, Managing Director of UX and Product at
Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification experiences in the name of growth.
Andrew shares insights from over 15 years in UX, using the
Sonos redesign as a cautionary tale of business decisions eroding user trust. The conversation moves from platform-level design trends to what smaller businesses can learn, and avoid. They dig into the systems thinking required to scale responsibly, how to balance growth with respect for your users, and why customer feedback is still your most powerful strategic asset.
This episode captures the mood shift in 2025 toward more ethical, user-first digital strategies, and how marketers and designers alike can push back on enshittification by prioritizing clarity, consent, and long-term value.
What is Marketing News Canada?
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com