Is it The Dip or time to pivot with That Seems Important founder Margo Aaron

There’s the business you COULD run, and there’s the business you SHOULD run. How do you know when you’re just in “the dip”, or when you’re running a business that’s never going to be the business that you want to run and it’s time to do something else? We discuss this with Margo Aaron, cohost of #HAMYAW and author of That Seems Important.

Key takeaways

The difference between the business you could run and the business you should run
You need to find the intersection between your business model and your personal disposition
Don’t measure your worth based on other people's benchmark success
Part of entrepreneurship is making things up

Show Notes

Are you an entrepreneur who thinks marketing is prosaic, a series of boxes that need to be checked off in a certain order? Are you too scared to break the ceiling with your own brand of personal marketing because it’s not something that you’ve been told to do? Then you should listen to Margo Aaron on today’s podcast, because she is someone you need in your life. 

Margo Aaron is the cohost of #HAMYAW and the author behind That Seems Important. She accidentally ended up in marketing and today she talks and writes about how to connect authentically with customers, and how to use ethical marketing to sell better, and more, online. 

“People really don't understand marketing, in part because marketers do a really bad job of explaining it. And they very very unethically sell it.”

On today’s podcast:

• People don’t pay for strategy, they pay for outcomes and results
• Why Margo was so nervous about launching ‘That Seems Important’
• You don't have a marketing problem, what you have is a self-doubt problem
• You need to find the intersection between your business model and your personal disposition
• Why you shouldn’t measure your worth based on other people's benchmark success
• The importance of playing and seeing where a business goes rather than sticking rigidly to a plan
• Part of entrepreneurship is making things up - you are bringing something into the world that didn't exist before

Links:

• Hillary and Margo Yell at Websites
• That Seems Important
• Scalespark Dollars + Decisions Roundtable
• Twitter @ScaleSpark
• LinkedIn @thesusanboles

Creators & Guests

Host

Susan Boles

Speaker, Podcaster & Consultant at Beyond Margins | 15+ years of experience as both a CFO and COO

What is Beyond Margins?

Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.