In this episode, I sit down with Dennis Morales, an AI Operator Academy member who landed his first paid AI workshop using a free coworking office hours method. Dennis breaks down the exact three-part playbook, landing the venue, running the session, and converting attendees, that turned a single free lunch and learn into a $2,500 paid workshop and multiple ongoing AI concierge clients. By the end, you'll have a real, replicable system for turning free local workshops into paid AI services clients.
Timestamps:
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00:00) Intro: Dennis's First Paid AI Workshop
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00:30) The Problem: No Referral Network Or Pipeline
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01:14) Cold Calling Local Coworking Spaces
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02:10) Who To Pitch: Community Manager Or Owner
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03:35) The Free Lunch And Learn Pitch Script
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04:15) AI Operator Academy's Office Hours Course
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05:13) Part 1: Landing The Venue Workflow
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06:20) Using A Survey To Pick The Session Topic
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08:08) The Three-Part Framework Overview
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08:37) Conversion Rate On Cold Calls (50%)
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09:21) Aiming For Consistency And Repeat Bookings
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09:53) Sitting In The Coworking Space For Walk-Ups
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11:02) The First $2,500 Paid Workshop Result
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11:56) Landing AI Concierge Engagements
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13:02) Charging $3-5K For AI Policy Work
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13:58) Part 2: Running The Session
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16:02) Handling AI-Forward, Technical Attendees
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17:59) Part 3: Converting Attendees Into Clients
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19:10) Pitching The Paid Assessment At The End
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19:57) Free Vs. Paid Assessment Decision
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21:07) Corey's Advice: Add Real Scarcity To The Offer
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23:32) Why Dennis Recommends AI Operator Academy
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25:14) Where To Find And Work With Dennis
FIND ME ON SOCIAL:
FIND DENNIS ON SOCIAL
X/Twitter: @TIPBTDennis
What is Build With AI?
Most AI podcasts talk about what's possible. Build With AI shows you how it's done, live. Each episode, host Corey Ganim brings on entrepreneurs and operators who share their screen and build real AI automations, workflows, and tool setups right in front of you. No boring slides. Nothing that hasn't been battle-tested. You'll watch actual implementations get built from scratch so you can follow along and do the same in your business. If you're a non-technical entrepreneur who wants to put AI to work without becoming a developer, hit play and build along with us.