Augmented Wellness

Eduardo della Maggiora left a successful investment-banking career, moved to Africa, rebuilt himself through endurance sport, and went on to found Betterfly around a provocative idea: healthier behavior can create financial protection and social impact.

In Episode 006 of Augmented Wellness, Eduardo joins Demian Bellumio to explore the family event that changed his definition of success, the operating principles shared by Ironman and company-building, Betterfly's expansion, and the personal AI system he now uses to learn from twelve years of training and health history.

Watch, read, and explore the episode:
betterness.ai/augmentedwellness/006-eduardo-della-maggiora

Build the companion:
Ironman Brain is an open-source, Obsidian-first system for combining personal context with permissioned workout, wearable, sleep, body-composition, biomarker, and lab data through the Betterness MCP.

Chapters
00:00 Preview
00:51 Augmented Wellness
01:03 Meet Eduardo della Maggiora
02:15 Chile, New York, and a first passion for sport
03:29 The family event that changed his path
05:01 Fifteen years at J.P. Morgan
05:48 Leaving banking for Africa
14:46 How Betterfly began
22:59 Life insurance that grows with healthier behavior
27:45 Building a social unicorn
28:25 Minu, Mexico, and Betterfly's expansion
31:10 From overworked banker to elite Ironman
33:20 Why building a company is an Ironman
35:14 The biggest results arrive after you want to quit
43:55 Building a local Obsidian brain
44:59 Arnold: an agent trained on twelve years of his life
48:49 Medicine, averages, and the n-of-one
49:33 Technology, personalization, and Betterness

Augmented Wellness is produced by Betterness with support from Betterness One agents. This conversation is for education and inspiration and is not medical advice.

What is Augmented Wellness?

Augmented Wellness is not a show about wellness. It is a show where wellness becomes buildable.

Hosted by Demian Bellumio of Betterness, it is a hands-on media lab where AI, health data, wearables, research, startup life, and agents stop being talking points and start becoming usable systems. Every episode turns a conversation with a real builder into a public artifact: an AI interviewer, starter kit, agent pattern, or workflow you can adapt with your own tools.

The recurring idea is to create your own AI interviewer. Use the artifacts with Claude, ChatGPT, Codex, a local agent, or any LLM that can read Markdown. Serve them through MCP when you want tools to read the context automatically. Connect Betterness when you want the system to come alive with permissioned wearables, labs, reports, goals, and lifestyle data.

Produced by Demian Bellumio with the support of agents from Betterness One, the agentic studio inside Betterness. Nothing on this show is medical advice. Opinions belong to our guests.

Intelligence in pursuit of better.