Bootstrapping Saas

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Summary

Speaking with Louis Nichols on how boostrappers should focus more on sales and less in marketing, in the early days.

Show Notes

Louis Nichols was a cofounder of a VC backed startup that exited and now he consults startups and founders on sales and marketing.

In this Episode we go down into the basics of what Sales mean for a bootstrapped Saas and how to go about succeeding with it.

Some of the things we talked about were:
  • The difference between Sales and Marketing for early stage bootstrapped startups
  • How to go about finding leads
  • Does it matter "who" is behind the product
  • Justin Jackson's "The Myth of a Niche Market" https://justinjackson.ca/niche
Louis is currently running a course, with limited spots, on sales. For all the details visit: http://salesforfounders.com

This episode is sponsored by ColdFeed Studios. Shawn Inman, CFS founder, is offering a free 30-minute consultation for any founder who needs advice on how to move forward. Visit the website https://coldfeetstudios.com/ for details and signup for your free consultation spot.

What is Bootstrapping Saas?

Hi my name is Val Sopi and I am the founder and solo maker of Claritask.com. In this weekly show I will cover details on my way to $10K in MRR. I will go into detail about strategies, tactics, lessons, and successes in marketing, sales, and outreach. Follow me along on this journey towards my goal.