Sales in a Bootstrapped Saas with Louis Nicholls

Speaking with Louis Nichols on how boostrappers should focus more on sales and less in marketing, in the early days.

Show Notes

Louis Nichols was a cofounder of a VC backed startup that exited and now he consults startups and founders on sales and marketing.

In this Episode we go down into the basics of what Sales mean for a bootstrapped Saas and how to go about succeeding with it.

Some of the things we talked about were:

• The difference between Sales and Marketing for early stage bootstrapped startups
• How to go about finding leads
• Does it matter "who" is behind the product
• Justin Jackson's "The Myth of a Niche Market" https://justinjackson.ca/niche

Louis is currently running a course, with limited spots, on sales. For all the details visit: http://salesforfounders.com

This episode is sponsored by ColdFeed Studios. Shawn Inman, CFS founder, is offering a free 30-minute consultation for any founder who needs advice on how to move forward. Visit the website https://coldfeetstudios.com/ for details and signup for your free consultation spot.

What is Bootstrapping Saas?

Bootstrapping Saas is a podcast where I document my attempts at getting to $10K in MRR with my Saas products as a one-man show: designer, developer, marketer.

I talk about recent updates with my SaaS', conundrums, lessons, successful outcomes, and a few personal things here and there.

Once in a while, I bring in a guest and we talk.

The show is roughly prepared with bullet points, but mostly a free rain of thoughts with whatever is going on that week.

The first 40 episodes have been mostly about Claritask up until I exited: https://bootstrapping-saas.transistor.fm/episodes/claritask-sold

Starting with Episode 41 I cover more attempts, ideas, findings, and other potential products.

Get in touch via Twitter at https://twitter.com/valsopi

Podcast website: https://bootstrapping-saas.transistor.fm/