This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business? Or should you or have a second URL? And if you have that second URL, can it be your name?
There's a lot there. And the answer might seem obvious to you, especially if you've been listening. Our URL is the start of our great SEO. But we need to make sure the URL is connected properly to all the places so your SEO foundations are in place.
In this episode, I'll share my rookie mistake when starting my second business and provide actionable tips to help you avoid the same error. We'll dive into:
- Ensuring NAP Consistency: Keeping your business name, address, and phone number uniform across all listings.
- Optimizing Your Business Description: Using relevant keywords naturally in your business description.
- Using Google My Business Tools: Utilizing features like the Q&A section, messaging, and booking buttons for enhanced engagement.
Join me as we explore these crucial steps to ensure your second business starts on the right foot, with an SEO-friendly foundation that connects seamlessly across all platforms. Tune in to learn how to make your URL work for you and set your new venture up for success!
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In 2009 Melissa Rose started her business,
The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.
When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through
Healthy in the Valley.
What is The Visibility Podcast?
The Visibility Podcast is for studio owners who are ready to build a business that works: without working themselves into the ground.
Hosted by dance studio owner, business strategist, and life coach Melissa Rose, this podcast goes beyond simply getting more students through the door. We talk marketing and visibility, of course. But we also talk pricing, profitability, leadership, team building, decision-making, boundaries, and what it really takes to grow a studio that supports the life you want to live.
Because the problem you "think" you have isn’t always the real problem.
With nearly two decades of studio ownership and strategies rooted in a proven framework, Melissa brings real-world experience, practical business strategy, and honest conversations about the very human side of entrepreneurship.
You built your studio because you love what you do. Now let’s make sure the business you built works for you, too.
More clarity. Better decisions. A stronger studio.