Ep 11: Beyond Age and Income — The Power of Experience-Based Marketing

Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.

What is The Eventacle Podcast?

Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry.

Dive into actionable insights, success stories, and expert advice from industry leaders across venues, festivals, concerts, and more. Each episode tackles the challenges and triumphs of event marketing, from building audiences and driving revenue to crafting unforgettable experiences.