The payment experience has always been considered a “necessary evil” for ecommerce sites. There’s information merchants need to accept, validate and fulfill online orders.
But now, technology is turning the payment experience into an opportunity for differentiation. During this week’s Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on:
- What consumers actually expect from the checkout phase of the online shopping journey;
- How the rise of mobile wallets, accelerated checkout tools and BNPL has set new standards for success;
- How merchants can best align their current ecommerce experiences with consumer needs to identify key ways to improve; and
- Why tech players across the ecommerce ecosystem, including BigCommerce and PayPal, are coming together to drive innovation in payments.
RELATED LINKS
- Learn more about BigCommerce conversion solutions
- Learn more about PayPal’s retail offerings
- Get details on how BigCommerce is helping merchants offer FastLane by PayPal on their sites
- Download Retail TouchPoints’ deep-dive report on the payment experience
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.