It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information. He emphasizes the importance of creating private podcast links to protect sensitive compan...

Show Notes

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. 

Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information. 

He emphasizes the importance of creating private podcast links to protect sensitive company information and suggests integrating podcasts into existing CRM systems for seamless communication. 

Eric also highlights how podcasts can serve as valuable training tools for sales teams and bridge the gap between sales, marketing, and product teams. 

If you are a sales leader and want to know more about how this can work for your company, please email Eric at eric@straightforwardmg.com

Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.

Make sure to reserve your spot at the best conference for B2B podcasting.

Support the Show.

Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.

Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.

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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

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Creators & Guests

ER
Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)