Price matters. 
Welcome to the Know the Difference Minute for Tuesday, July 26th. 
If electric vehicles are going to go mainstream, they need to be more affordable. Kelley Blue Book reports the average EV price is now $66,000. That’s compared to $48,000 for a traditional vehicle. 
More choices wouldn’t hurt either. Ford has climbed up on Tesla’s bumper on the strength of the Mach-E.  While many expect GM will catch Tesla by mid-decade, they’re still sitting in the 5th position behind Hyundai. 
Could VW play the spoiler as an affordable choice? Assembly of electric ID.4’s began today at a new plant in Tennessee. The plan is to crank out 7000 a month with a $36,000 base price. That makes it the lowest price all-wheel EV in the US. Loaded, they can push $50,000 but that’s still far less than the average of 66k. 
I’m Dave Spano from Annex Wealth Management.  That is your Know the Difference Minute.