Behind the Scenes: Consumer Product Marketing | The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber

Imagine how different Uber looked six years ago when the idea of a ride sharing app was new and foreign to many of us. That's right when Meg joined the Uber organization. Over the past six years she's helped to scale the ride sharing app to be available in over 500 cities and also led the company's marketing initiatives amidst a global pandemic where there is no playbook. Tune in to hear how Uber reacted to the COVID-19 pandemic with campaigns such as "Move What Matters", and helped prevent the spread of COVID-19 with launches such as "No Mask, No Ride."

Show Notes

Connect with Meg on LinkedIn.
Join Meg on Sharebird. 

Since the time of this interview being recorded, Meg has joined MasterClass working as their Senior Director International. Be sure to congratulate her on this new adventure! 

What is Behind the Scenes: Consumer Product Marketing ?

In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.