Ethics in Marketing

In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing utopia, and more.

Show Notes

In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing utopia, and more.

Alice Karolina is a brand coach + strategist who has studied manipulation in sales in all its forms throughout her life. She created The Ethical Move out of a strong personal conviction to break the cycle of consumerism – which she believes is the root of our global crisis, and at the heart of true change. Realizing that our insatiability is created by psychological tactics in order to make a profit, she decided to find a way to break the spell. The Ethical Move seeks to open the door for a transparent, thriving marketplace that works for everyone.

The Ethical Move -- https://www.theethicalmove.org/ 
Alice Karolina's website -- https://www.alicekarolina.com/
Alice Karolina on LinkedIn -- https://www.linkedin.com/in/alicekarolina/ 

What is Ethics in Marketing?

A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.