It's Marketing's Fault

Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe and analyze podcasts, making it easier for listeners to find relevant episodes. Joe and Luke share insights on the evolution of podcasting, the impo...

Show Notes

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution.

They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe and analyze podcasts, making it easier for listeners to find relevant episodes.

Joe and Luke share insights on the evolution of podcasting, the importance of episode-level search, and the potential for AI to transform the podcast industry.

They also discuss the benefits for podcast guest booking agencies and advertisers, highlighting how Podengine can streamline processes and enhance targeted outreach.

https://www.podengine.ai/

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Email: eric@straightforwardmg.com

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Creators & Guests

ER
Host
Eric Rutherford
Eric is the founder of Build That Podcast, a podcast production agency focused on the B2B marketplace

What is It's Marketing's Fault?

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. 

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. 


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)