HUNGRY.

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is th...

Show Notes

In 17 years, Sam didn’t interview ONE black person.

Out of 10,000's of brands in Major UK retail, only 4 are black owned.

Unconscious racism scurries through the underbelly.

Its ghoulish ghosts linger in the shadows.

Until 2020, post George Floyd.

Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.

Laceration catalysed action.

Sam founded Add Psalt a non-profit helping black founders enter FMCG.

PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, Asda

Sam is the Innocent MD.

Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.

Niyi creates bamboozingly-banging Balinese Jams.

ON THE MENU:

1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get

2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN

3. Why Nigerian Values of Hustle + High Quality Work is a Super Power

4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To Yourself

Full episode goes live Monday 8am.

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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.