HUNGRY.

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is th...

Show Notes

In 17 years, Sam didn’t interview ONE black person.

Out of 10,000's of brands in Major UK retail, only 4 are black owned.

Unconscious racism scurries through the underbelly.

Its ghoulish ghosts linger in the shadows.

Until 2020, post George Floyd.

Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.

Laceration catalysed action.

Sam founded Add Psalt a non-profit helping black founders enter FMCG.

PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, Asda

Sam is the Innocent MD.

Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.

Niyi creates bamboozingly-banging Balinese Jams.

ON THE MENU:

1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get

2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN

3. Why Nigerian Values of Hustle + High Quality Work is a Super Power

4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To Yourself

Full episode goes live Monday 8am.

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🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER