The Afternoon Shift

Waseem Kawaf spent years leading digital transformation at global companies. Then, in 2023, he left to launch his own firm.
But the start of that next chapter didn’t go as planned, and what happened instead forced a deeper kind of reset.

In this conversation, Waseem joins The Afternoon Shift to talk about starting over, staying grounded, and why showing up, whether for your family, your friends, or even LinkedIn with a guitar in hand, is the most powerful thing you can do.

We cover:
  • Starting a business during a personal crisis
  • What to do when the plan changes
  • Creating rituals and rhythms in mid-career
  • The power of being yourself  online, even when it’s scary
  • What he’s building now, and what’s next
  • Why community really matters
Follow Waseem
https://www.linkedin.com/in/kawaf/
https://kawafllc.com/

Thanks for being here.

Let's make career more of a team sport.

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Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher

What is The Afternoon Shift?

The Afternoon Shift is a hub for mid-career marketing, media, and creative professionals navigating what’s next.

Hosted by Brady Sadler, this show explores how to thrive, not just survive, during the most pivotal stretch of our careers.

What started with a few small group conversations quickly became something deeper: research, newsletter, events, a growing community, and now these recorded conversations.

We're sitting down with incredible leaders across a wide range of businesses, to dig into personal stories, practical solutions, and the bigger questions shaping our work and our lives right now.

This isn’t just a show. It’s part of a larger effort to turn ideas into collaborations, and connections into meaningful work.

Because we believe career should be more of a team sport.

If this sounds like your kind of community, please hit the follow button. That's a small way you can help us connect with more people. Thanks for listening.

Join Us: https://theafternoonshift.com/

Host: https://www.linkedin.com/in/bradysadler/