In today’s episode, we’re tackling a common struggle for online coaches: posting content consistently but not seeing results.
If you’re stuck in the post-and-hope cycle, this one’s for you.
I’ll walk you through why having a clear strategy tailored to your business - and your energy - is essential for long-term success.
Your business is as unique as you are, and copying someone else’s approach won’t cut it. It’s time to ditch random posting and start creating with intention.
Key Takeaways:
- Why posting consistently isn’t enough – Without strategy, even daily posts can miss the mark.
- The importance of a tailored strategy – Your business should reflect your values, audience, and energy.
- How to avoid burnout – Align your strategy with your energy zones (green, amber, red).
- Three steps to create content that converts:
- Know your audience’s struggles.
- Plan content with a purpose.
- Track and tweak your approach.
What You’ll Learn in This Episode:
- How to shift from posting and hoping to strategic content creation.
- Why your business is like a fingerprint - unique and personal.
- How to craft a strategy that boosts engagement, drives leads, and saves time.
- The hidden costs of generic content and how to stand out online.
What is The Efficient Coach?
Welcome to The Efficient Coach Podcast, where we dive into actionable strategies and insights to help online coaches grow their businesses efficiently, without burning out.
My names Phil Williams, I have an incredible wife Jen, I’m a dad of twins, I have a cockapoo called Reggie, I’m into great coffee, family hikes, and I try to do a bit of CrossFit.
I'm not really into the 'hustle and grind' of working until your eyes sting in the pursuit of that elusive '10k month' whilst hating your life and hoping it makes you happy.
But if you're an online coach who wants to build a coaching business that aligns with your values and allows you to have a life outside of it to?
You're in the right place!
Have a listen, and if you enjoy it, hit subscribe.