MWM: EP7 - Are Big Game Ads Worth It?

Are The Big Game Ads worth the money brands spend on them?
That all depends.

I was reading through Apple News recently and found this snippet from an article in the San Diego Union-Tribune very interesting:

Advertising during the Super Bowl creates brand impact. It helps shape a brand’s image with a mass and live audience that is rapt and engaged emotionally. People talk about the ads in the following days. Also, lodged in our collective memories, the ads help create longer-term brand likability, which positively influences our purchase decisions of the future.

If you have the bucks, there is no doubt that the money will be well spent on brand awareness.

What Is The Measurable Impact Of Brand Awareness? Listen in!

Show Notes

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

What is Marketing with Morals?

Cory Warren is CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective digital marketing practices and creating a positive difference for society as well. He is the host of Marketing With Morals Podcast which features thoughts and conversations with inspirational leaders who are changing the digital landscape for marketing.