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Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.
In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations.
Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird.
Dan Lowden has over 20 years of strategic experience at the executive level and leads the marketing efforts for Blackbird AI. Blackbird AI protects organizations from narrative attacks that cause financial and reputational harm.
Dan's work has helped lead to nine successful exits/acquisitions across cybersecurity, cloud computing, mobile commerce, Wi-Fi services, robotics, and mobile computing creating significant value for large enterprise and fast-growth companies.
This episode is a deep dive into understanding modern cybersecurity threats, AI's power in narrative attacks, and how responsive strategies can help businesses effectively tackle these challenges.
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Links:
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
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Timestamps:
00:00 Intro
02:45 Dan's take on a marketing myth-busting
04:57 How Dan has helped companies go through nine successful exits/acquisitions
07:55 Blackbird's marketing team & Dan's career story
15:41 Who is the bad guy in a narrative attack?
23:00 Manipulation & AI
27:20 Illustration of narrative attacks with a real example
34:56 Blackbird.ai, a trailblazer in Narrative Intelligence
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!