The Authority Builder Podcast

When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that.

Show Notes

When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that.
 
Another thing: trying to land prospects through social media, paid ads, or the like doesn’t really work in the long term.
 
So, if you’re not going to be a guru, and you’re throwing out typical digital marketing tactics… what do you do to bring in new clients?
 
Dov walks us through a more effective model based on building profitable relationships. 
 
Tune in to find out…
 
  • What technology can and can’t do to get you quality leads

  • How to form an “Alchemy Network” – and who should be in it to create a steady stream of clients

  • Why too many leads is a bad thing

  • Turning complexity into simplicity in your business – it’s easier and harder than you think

  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States