Silver Economy with CMOs Melissa Hobley (OkCupid), Brendan Delaney (Booz Allen Commercial Business), Katrina McGhee (American Heart Association), Mai Fenton (Superscript) and Deborah Scarano (Pfizer)

S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments by answering the following question: What were your takeaways, and what is your commitment as a marketer to appeal to this generation?

What is How CMOs Commit with Margaret Molloy?

Margaret Molloy interviews 120+ CMOs from influential brands to share real-time brand responses to COVID-19, brand-building insights, and more. Special episodes focus on Gen Z, Pride Month, Sustainability, and Racial Injustice.

Guest CMOs include: Linda Boff (CMO, GE), Stephanie Buscemi (CMO, Salesforce), Lynne Biggar (CMO, Visa), Alicia Tillman (CMO, Formerly SAP), Patrizio Spagnoletto (CMO, Hulu), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Soyoung Kang (CMO, eos), Tariq Hassan (CMO, Formerly Petco), Carla Piñeyro Sublett (SVP, Chief Marketing Officer, IBM), Frank Cooper (CMO, BlackRock), Jonnie Cahill (CMO, Heineken USA), Meenu Bagla (CMO, Cyient), Dean Aragon (CEO & Vice Chairman, Shell Brands International, Shell), Thomas Ranese (VP of Global Marketing, Uber), Rachel Tipograph (CEO & Founder, MikMak), Cynthia Kleinbaum (VP Marketing, Walmart), and more.

• Twitter: @margaretmolloy