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Creating a strong brand identity, emotional connection, and exceptional experiences is a perpetual challenge. We summon the Samurai's 7 Bushido Principles.
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7 Samurai-Inspired Principles for Marketers. These principles can guide any strategist in overcoming marketing challenges and fostering unwavering customer loyalty. The holy grail of FMCG companies is to get on the shopping lists of as many consumers as possible. Building next-level loyalty in this segment can be quite the quest.