In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels.
Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success.
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What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.