Kristin Rogers co-founded Levia and built the Massachusetts cannabis beverage category from scratch. She sold to a multi-state operator, watched the innovation stall, and spent three years getting the brand back. The change of control finalized this month. She breaks down the acquisition mechanics, why nobody got rich, and how she is now building hemp DTC while fighting for multi-serving cannabis drinks in Massachusetts.🛒 Good Feels THC beverages: getgoodfeels.com00:01:04 Introduction: Kristin Rogers and Levia00:01:59 The Origin of Levia Tinctures00:07:05 From Substance Abuse Therapy to Cannabis CEO00:16:21 Pitching the Kowloon Partnership00:23:14 Selling Levia to an MSO00:29:03 The Reality of Corporate Overhead00:31:45 Starting the Buyback Conversation00:40:17 Hemp Direct to Consumer Strategy00:47:23 Petitioning for Multi-Serving Drinks00:54:10 The Future of Cannabis Beverage RegulationGuest: Kristin RogersLinkedIn: https://linkedin.com/in/kristin-rogersLevia: https://levia.buzz🎧 Full Episodes: highfunctioning.show🔔 Subscribe: tr.ee/highfunctioningsubscribe🎙 Spotify: tr.ee/highfunctioningspotify🍎 Apple Podcasts: tr.ee/highfunctioningapple#CannabisIndustry #CannabisBusinessStrategy #HempBeverages #CannabisPodcast #MSOAcquisition21+ where legal. Nothing for sale.
Kristin Rogers co-founded Levia and built the Massachusetts cannabis beverage category from scratch. She sold to a multi-state operator, watched the innovation stall, and spent three years getting the brand back. The change of control finalized this month. She breaks down the acquisition mechanics, why nobody got rich, and how she is now building hemp DTC while fighting for multi-serving cannabis drinks in Massachusetts.🛒 Good Feels THC beverages: getgoodfeels.com00:01:04 Introduction: Kristin Rogers and Levia00:01:59 The Origin of Levia Tinctures00:07:05 From Substance Abuse Therapy to Cannabis CEO00:16:21 Pitching the Kowloon Partnership00:23:14 Selling Levia to an MSO00:29:03 The Reality of Corporate Overhead00:31:45 Starting the Buyback Conversation00:40:17 Hemp Direct to Consumer Strategy00:47:23 Petitioning for Multi-Serving Drinks00:54:10 The Future of Cannabis Beverage RegulationGuest: Kristin RogersLinkedIn: https://linkedin.com/in/kristin-rogersLevia: https://levia.buzz🎧 Full Episodes: highfunctioning.show🔔 Subscribe: tr.ee/highfunctioningsubscribe🎙 Spotify: tr.ee/highfunctioningspotify🍎 Apple Podcasts: tr.ee/highfunctioningapple#CannabisIndustry #CannabisBusinessStrategy #HempBeverages #CannabisPodcast #MSOAcquisition21+ where legal. Nothing for sale.
High Functioning Podcast is hosted by Jason Reposa, founder and CEO of Good Feels, a Massachusetts-based cannabis-infused beverage company. Join Jason as he dives into candid conversations with industry experts, innovators, and thought leaders from the cannabis world. Each episode explores the stories behind the people shaping the future of cannabis, from business practices to wellness trends. Whether you’re curious about the cannabis industry, looking to learn from the best, or simply want to stay informed, this podcast offers high-level insights with a dose of positivity.