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Today, I'm joined by Steph Donily, Head of Content and Communications at Zapier, as we dive into the details behind Zapier's overall content strategy as well as a recent shift they've made that's helped to improve product signups from the Zapier Blog by ~400% over the last 12 months. (Whoa....)
Some Good Content is a swipe file of proven content plays shared by some of the most prolific content marketers out here doing the work.