WEBVTT NOTE This file was generated by Descript 00:00:00.080 --> 00:00:04.100 Hey, this is Bo and today I wanna talk about AI and the impact that 00:00:04.100 --> 00:00:08.720 AI is going to have on the whole creator industry in the coming years. 00:00:08.770 --> 00:00:12.640 I've been digging a lot deeper into AI recently and just looking at 00:00:12.640 --> 00:00:16.120 like how people are using it and how I might potentially use it. 00:00:16.170 --> 00:00:18.720 And I've also seen a lot of the fear around it. 00:00:18.720 --> 00:00:21.690 A lot of people are worried that AI is going to like, make their 00:00:21.690 --> 00:00:25.840 business obsolete or something and, and take their jobs and stuff, and I 00:00:25.840 --> 00:00:27.251 think that, you know, some of that. 00:00:27.517 --> 00:00:32.017 Can be true, but I think a lot of it is overblown and overhyped a little bit. 00:00:32.067 --> 00:00:37.077 And I think that if you understand the core principles of success, the 00:00:37.077 --> 00:00:42.177 foundational principles of success, the things that will always hold true, 00:00:42.227 --> 00:00:44.027 that will stand the test of time. 00:00:44.077 --> 00:00:47.617 Then you don't have to worry about AI taking your job or 00:00:47.617 --> 00:00:48.937 replacing you or anything. 00:00:48.987 --> 00:00:53.528 Instead, you can just adapt and use AI to help you prosper. 00:00:53.578 --> 00:00:54.808 But I think a lot of people are. 00:00:55.275 --> 00:01:01.795 Acting like AI is some magic pill that's gonna give people like the ability to, uh, 00:01:01.795 --> 00:01:06.385 make a bunch of money online, for example, or like the competition in the industry 00:01:06.385 --> 00:01:10.964 is gonna increase and the market's gonna be saturated because it's so easy now for 00:01:10.964 --> 00:01:13.304 people to create things and that is true. 00:01:13.334 --> 00:01:16.154 That is one thing that you might need to be a little bit worried 00:01:16.154 --> 00:01:21.104 about, is like when it becomes easier for everybody to create things. 00:01:21.149 --> 00:01:23.279 Create content, create products. 00:01:23.367 --> 00:01:27.207 I mean, now people are launching like full blown software products in a matter of 00:01:27.207 --> 00:01:31.367 days or weeks, you know, where it used to take people years maybe to develop that. 00:01:31.417 --> 00:01:34.387 it might've been impossible for a lot of people to create those sort of 00:01:34.387 --> 00:01:36.457 things, and now it's becoming possible. 00:01:36.507 --> 00:01:36.868 So the. 00:01:36.893 --> 00:01:36.894 the. 00:01:37.295 --> 00:01:39.095 Playing field has been leveled. 00:01:39.155 --> 00:01:43.505 It is now easier for anyone to create things and to get products 00:01:43.505 --> 00:01:47.455 out into the marketplace, to create content, to write, uh scripts, 00:01:47.455 --> 00:01:49.225 write books, whatever it might be. 00:01:49.275 --> 00:01:54.185 It's easier than ever to create, but that does not mean it's easier 00:01:54.185 --> 00:01:58.985 to be successful and to prosper necessarily, because I think what a 00:01:58.985 --> 00:02:00.430 lot of people are missing is that. 00:02:00.757 --> 00:02:06.794 One, people buy from people in general, people are not gonna stop buying from you 00:02:06.794 --> 00:02:11.518 just because your competitor is now like pumping out a bunch of products with ai. 00:02:11.568 --> 00:02:14.298 They're not gonna stop buying from you if they have some sort of 00:02:14.298 --> 00:02:17.779 relationship and and connection with you and you have a personal brand. 00:02:17.829 --> 00:02:18.039 Okay? 00:02:18.039 --> 00:02:19.959 So I think this whole AI thing is making. 00:02:20.485 --> 00:02:23.595 Personal branding a lot more important because people are 00:02:23.595 --> 00:02:26.805 gonna continue to buy from people who they know, like, and trust. 00:02:26.865 --> 00:02:28.425 That is always going to be true. 00:02:28.475 --> 00:02:30.845 Now, maybe there'll be a, there'll be a day when people can't even 00:02:30.845 --> 00:02:33.216 distinguish AI from real humans. 00:02:33.266 --> 00:02:36.806 Then maybe at that point we have to worry a little bit more, but I really 00:02:36.806 --> 00:02:38.456 don't think that's coming anytime soon. 00:02:38.456 --> 00:02:38.696 I think that. 00:02:38.746 --> 00:02:43.925 People will always have a higher level of trust from real, authentic human beings. 00:02:43.925 --> 00:02:47.405 And they're gonna want to continue to buy from real people, you know? 00:02:47.663 --> 00:02:49.373 There's a fascinating experiment. 00:02:49.373 --> 00:02:53.533 I wish I could remember exactly what it was, but I saw, um, one time they did 00:02:53.533 --> 00:02:58.453 this study where they connected people's, uh, brains to like a brain scanner or 00:02:58.453 --> 00:03:02.463 whatever, and then they had them look at this, uh, picture of the Mona Lisa, 00:03:02.583 --> 00:03:04.023 you know, like the famous painting. 00:03:04.073 --> 00:03:07.703 And one of the pictures, uh, they both looked completely identical. 00:03:07.763 --> 00:03:09.863 So like, just looking at them, you couldn't tell the difference. 00:03:09.913 --> 00:03:15.153 But one of them was the authentic Mona Lisa, and one of them was a copy was a, 00:03:15.153 --> 00:03:18.563 a, a duplicate, you know, so one was, the original one was the duplicate. 00:03:18.613 --> 00:03:23.533 And even though the observers of the painting could not distinguish which 00:03:23.533 --> 00:03:27.843 one was real and which one was fake, what they found was that people's 00:03:27.843 --> 00:03:32.351 brains actually lit up When they were looking at the real Mona Lisa picture 00:03:32.351 --> 00:03:36.231 versus when they were looking at the fake one, even though consciously they 00:03:36.231 --> 00:03:39.881 couldn't tell the difference, part of them knew that they were looking 00:03:39.881 --> 00:03:41.881 at the real one versus the fake one. 00:03:42.036 --> 00:03:46.276 So on a subconscious level, people know, people know if your content was written 00:03:46.276 --> 00:03:51.186 by ai, even if it sounds exactly like you, even if it, if your email was written 00:03:51.216 --> 00:03:52.751 exactly like you would've written it. 00:03:53.106 --> 00:03:57.516 People on some subconscious level can tell that maybe not consciously. 00:03:57.516 --> 00:03:58.296 They don't know that. 00:03:58.386 --> 00:04:00.486 They're not thinking like, oh, this was written by ai. 00:04:00.536 --> 00:04:03.976 But part of them can tell, and part of them is going to trust you a 00:04:03.976 --> 00:04:07.116 little bit less because of that, and that they don't even know why. 00:04:07.166 --> 00:04:08.996 But they will, they will trust you less. 00:04:08.996 --> 00:04:10.586 They will buy from you less often. 00:04:10.646 --> 00:04:14.176 They will not consume your content as much if it's created by ai. 00:04:14.226 --> 00:04:17.316 So that's a, a fascinating thing to think about, I think, is that. 00:04:17.366 --> 00:04:20.426 Consciously, people might not know the difference between AI and human generated 00:04:20.426 --> 00:04:22.136 content, but unconsciously they do. 00:04:22.186 --> 00:04:27.266 So you will always have an advantage if you are real in this AI generated world. 00:04:27.446 --> 00:04:32.146 if you're the one still writing your emails, and I, I made that promise 00:04:32.146 --> 00:04:35.406 a long time ago to my audience, is that if you get an email from me. 00:04:35.456 --> 00:04:37.306 It was written by me, not an ai. 00:04:37.356 --> 00:04:40.616 It was written by me, and that will always be the case. 00:04:40.676 --> 00:04:42.956 I will never write my content with ai. 00:04:42.986 --> 00:04:46.916 Now, yes, I might use AI to help with some of like the outlining or 00:04:46.916 --> 00:04:50.946 idea generation maybe, but the actual writing itself will always be me. 00:04:50.996 --> 00:04:52.196 So that's one thing to think about. 00:04:52.196 --> 00:04:55.786 again, I think personal branding is gonna be more important than ever 00:04:55.816 --> 00:04:59.356 having a personal brand where people actually know you, where they have 00:04:59.356 --> 00:05:00.766 some type, type of connection with you. 00:05:00.766 --> 00:05:04.266 Like that's why I think it's super important to create video content 00:05:04.316 --> 00:05:07.616 or podcast content like I'm making right now, where people can hear your 00:05:07.616 --> 00:05:09.716 voice and connect with the real you. 00:05:09.766 --> 00:05:13.416 Not just some like scripted stuff, you know, like a people reading 00:05:13.416 --> 00:05:17.586 off a script or a scripted email or, or sales video or whatever. 00:05:17.636 --> 00:05:21.566 I've always been more of a fan of doing things in a, in a more raw, authentic way. 00:05:21.616 --> 00:05:24.316 I've never really scripted my content word for word. 00:05:24.316 --> 00:05:25.366 I mean, I have, but I never. 00:05:25.966 --> 00:05:28.816 Really liked doing it that way, and I, I always stopped doing 00:05:28.816 --> 00:05:31.096 it after a while because it just didn't feel right, you know? 00:05:31.146 --> 00:05:34.026 And I've always preferred to just kind of go off the top of my head 00:05:34.026 --> 00:05:36.456 and just talk, you know, like this, this podcast right here. 00:05:36.456 --> 00:05:37.236 There's no script. 00:05:37.236 --> 00:05:38.196 I don't have an outline. 00:05:38.196 --> 00:05:41.526 I'm just speaking to you directly, you know, and I think if you can do that. 00:05:41.576 --> 00:05:45.296 You will have a major advantage in the coming years if you can be 00:05:45.296 --> 00:05:49.756 totally real, authentic, unscripted, unedited, and just be your real 00:05:49.756 --> 00:05:51.616 self, that is gonna give you an edge. 00:05:51.616 --> 00:05:54.346 so yeah, personal branding is gonna be super important and also. 00:05:54.516 --> 00:05:57.786 Okay, so AI is helping people create products a lot faster. 00:05:57.786 --> 00:05:58.356 That's true. 00:05:58.386 --> 00:05:58.596 Okay. 00:05:58.596 --> 00:06:01.706 You could create a software product and launch it in a day, but that 00:06:01.706 --> 00:06:05.516 doesn't take away the fact that you still need to learn how to sell. 00:06:05.576 --> 00:06:08.756 You need to know how to advertise at least, or you need to know 00:06:08.756 --> 00:06:12.536 how to build an a big audience of people to sell your products too. 00:06:12.586 --> 00:06:16.276 Like just because you can use AI to create things doesn't mean. 00:06:16.326 --> 00:06:18.846 That you're gonna have people to, to buy those things. 00:06:18.966 --> 00:06:21.488 You know, it's like the whole build it and they will come. 00:06:21.548 --> 00:06:23.828 Myth it's, it's like that's not how it works. 00:06:23.828 --> 00:06:26.918 You don't just build a product no matter how good the product might be. 00:06:26.968 --> 00:06:29.548 People aren't just gonna flock to your doorstep to buy it from you. 00:06:29.598 --> 00:06:31.278 You have to still build an audience. 00:06:31.338 --> 00:06:33.228 You have, you have to still advertise. 00:06:33.278 --> 00:06:36.178 And I think that is another huge thing that's gonna give 00:06:36.238 --> 00:06:37.708 people a major advantage. 00:06:37.708 --> 00:06:40.798 That's gonna give a small percentage of people a major advantage in 00:06:40.798 --> 00:06:43.648 the coming years is people that know how to build audiences. 00:06:43.698 --> 00:06:47.808 Build large enough audiences and who know how to advertise and get their 00:06:47.808 --> 00:06:49.832 products in front of a lot of people. 00:06:49.882 --> 00:06:51.982 That is always going to be extremely important. 00:06:52.032 --> 00:06:56.000 It doesn't matter how good these AI generated things are, if they're not able 00:06:56.000 --> 00:06:59.870 to be exposed to enough people, if you're not able to get those products in front 00:06:59.870 --> 00:07:03.500 of enough people, if you're not able to sell them effectively, um, that's still a 00:07:03.500 --> 00:07:05.480 very important skill, knowing how to sell. 00:07:05.530 --> 00:07:06.430 Copywriting. 00:07:06.430 --> 00:07:11.080 super important, and I don't think AI copy is, is as good as a human can write 00:07:11.080 --> 00:07:13.210 copy, at least like the best copywriters. 00:07:13.260 --> 00:07:15.870 Um, I still do all my copywriting myself. 00:07:15.870 --> 00:07:17.490 I don't use AI for that either. 00:07:17.540 --> 00:07:20.574 And I think people that do that will have an advantage. 00:07:20.574 --> 00:07:22.884 You know, like everybody's talking about how AI is gonna give you 00:07:22.884 --> 00:07:24.324 the advantage, but in a way. 00:07:24.374 --> 00:07:27.284 being anti AI is kind of gonna give you an advantage. 00:07:27.284 --> 00:07:30.284 You know, like being more human is gonna give you an advantage. 00:07:30.334 --> 00:07:33.604 Not to say that you can't use ai, I think there are a lot of use cases, 00:07:33.604 --> 00:07:37.234 things that it can speed up your workflow a lot in a, in a lot of cases. 00:07:37.284 --> 00:07:38.814 And I'm not, I'm not against it. 00:07:38.904 --> 00:07:42.204 I'm definitely not against AI or using it, but I just think you have to be 00:07:42.204 --> 00:07:44.334 careful about how you use it and. 00:07:44.384 --> 00:07:47.804 Stop thinking of it as like a magic pill the fundamentals of 00:07:47.804 --> 00:07:49.939 success still remain the same. 00:07:49.939 --> 00:07:50.689 So I think. 00:07:50.739 --> 00:07:53.259 The future is bright, I think it's a great opportunity. 00:07:53.289 --> 00:07:54.549 AI is amazing. 00:07:54.549 --> 00:07:57.899 I, I'm not against it, but I just think that the fundamentals of 00:07:57.899 --> 00:08:01.879 success don't change, and you're not gonna be at a disadvantage 00:08:01.879 --> 00:08:03.807 necessarily if you don't use it. 00:08:03.807 --> 00:08:05.097 If you don't use ai. 00:08:05.147 --> 00:08:07.877 I think at some point you wanna start incorporating it into 00:08:07.877 --> 00:08:09.344 different aspects of your business. 00:08:09.344 --> 00:08:13.384 And I definitely see the use case of like, uh, using AI to help 00:08:13.384 --> 00:08:15.064 your customers get better results. 00:08:15.064 --> 00:08:15.994 I think that's a big one. 00:08:16.063 --> 00:08:20.352 So I say all this because I see people getting way too caught up in the hype 00:08:20.352 --> 00:08:24.939 and they're getting distracted because AI is like this big shiny object right now. 00:08:24.989 --> 00:08:27.839 But I really don't believe it's as important as people 00:08:27.839 --> 00:08:29.009 are making it out to be. 00:08:29.009 --> 00:08:33.209 I mean, yes, I do see there's amazing use cases for it, and I can definitely 00:08:33.209 --> 00:08:36.029 see the potential and I don't think you should not use it at all. 00:08:36.059 --> 00:08:40.369 At all, but I just think it's over hyped and it's distracting people from really. 00:08:40.627 --> 00:08:45.188 Focusing on what actually matters and just focusing on the fundamentals of business 00:08:45.188 --> 00:08:49.798 success and just doing the maybe more boring things in your business that need 00:08:49.798 --> 00:08:51.626 to be done in order to grow your business. 00:08:51.626 --> 00:08:53.606 Um, I think people are getting distracted from that. 00:08:53.606 --> 00:08:57.656 And AI is just a shiny object for a lot of people, and it's really not helping them 00:08:57.656 --> 00:08:59.652 move the needle forward in their business. 00:08:59.677 --> 00:09:01.747 So again, it goes back to the fundamentals. 00:09:01.747 --> 00:09:03.367 Like you still need those things. 00:09:03.367 --> 00:09:05.677 You still need a brand, you still need an audience. 00:09:05.677 --> 00:09:08.377 You still need to be building your email list, your customer list. 00:09:08.427 --> 00:09:10.077 You still need to learn how to advertise. 00:09:10.077 --> 00:09:13.547 Those are all gonna be extremely imp important moving forward. 00:09:13.597 --> 00:09:17.647 And if you have all those things, then yes, AI is gonna make you a lot of money. 00:09:17.697 --> 00:09:20.237 But for the people who don't have those things, AI is not 00:09:20.237 --> 00:09:21.317 gonna really do much for them. 00:09:21.347 --> 00:09:21.737 For them. 00:09:21.795 --> 00:09:23.265 as far as money goes. 00:09:23.265 --> 00:09:26.495 You know, most people are not gonna make much money from AI except the people who 00:09:26.495 --> 00:09:30.329 have the audiences, So with all that said, I have something coming that you 00:09:30.329 --> 00:09:31.829 may have heard me talk about a little bit. 00:09:31.859 --> 00:09:33.479 I've been teasing it here and there. 00:09:33.479 --> 00:09:36.689 But I have a program coming soon that's gonna help you with those things that 00:09:36.689 --> 00:09:40.739 I just talked about, help you build an audience, help you learn paid advertising, 00:09:40.789 --> 00:09:46.029 help you scale your business rapidly using paid ads and automation and sales funnels 00:09:46.029 --> 00:09:50.009 and stuff like that so that you can build that audience and you can do it quickly. 00:09:50.059 --> 00:09:54.079 So then when you do create cool things in the future, you have a lot of people 00:09:54.079 --> 00:09:58.449 to sell those things to so that you can actually capitalize on this opportunity 00:09:58.499 --> 00:10:01.469 if you want to get on the wait list for the program, there should be a link in 00:10:01.469 --> 00:10:04.399 the show notes of this episode and you can learn a little bit more about it 00:10:04.399 --> 00:10:06.249 there In the meantime, stay awesome. 00:10:06.279 --> 00:10:07.119 I'll talk to you soon. 00:10:07.299 --> 00:10:07.569 Cheers.