{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 225.21
    },
    {
      "title": "– Meet Charlotte and Naomi\r",
      "startTime": 225.21,
      "endTime": 330.21
    },
    {
      "title": "– How they define lifecycle marketing\r",
      "startTime": 330.21,
      "endTime": 435.21
    },
    {
      "title": "– What they’ve changed their minds about recently\r",
      "startTime": 435.21,
      "endTime": 625.21
    },
    {
      "title": "– Plain text vs. designed emails\r",
      "startTime": 625.21,
      "endTime": 735.21
    },
    {
      "title": "– Their frameworks for experimentation\r",
      "startTime": 735.21,
      "endTime": 885.21
    },
    {
      "title": "– How to test in low-volume environments\r",
      "startTime": 885.21,
      "endTime": 1025.21
    },
    {
      "title": "– Common mistakes in A/B testing\r",
      "startTime": 1025.21,
      "endTime": 1095.21
    },
    {
      "title": "– What a day in lifecycle marketing looks like\r",
      "startTime": 1095.21,
      "endTime": 1225.21
    },
    {
      "title": "– How they (actually) use AI in their workflows\r",
      "startTime": 1225.21,
      "endTime": 1455.21
    },
    {
      "title": "– Building a reporting foundation for lifecycle\r",
      "startTime": 1455.21,
      "endTime": 1700.88
    },
    {
      "title": "– Naomi’s example of measuring aha moments\r",
      "startTime": 1700.88,
      "endTime": 1820.88
    },
    {
      "title": "– Quick definitions of lifecycle marketing\r",
      "startTime": 1820.88,
      "endTime": 1910.88
    },
    {
      "title": "– Tips for writing lifecycle campaigns that actually matter\r",
      "startTime": 1910.88,
      "endTime": 1940.88
    },
    {
      "title": "– Favorite lifecycle campaigns they’ve run\r",
      "startTime": 1940.88,
      "endTime": 2060.88
    },
    {
      "title": "– Why revamping welcome flows is always worth it\r",
      "startTime": 2060.88,
      "endTime": 2180.88
    },
    {
      "title": "- Frameworks they use for building new flows\r",
      "startTime": 2180.88,
      "endTime": 2360.88
    },
    {
      "title": "– What to do *after* onboarding ends\r",
      "startTime": 2360.88,
      "endTime": 2450.88
    },
    {
      "title": "– Using behavior-based triggers and milestones\r",
      "startTime": 2450.88,
      "endTime": 2570.88
    },
    {
      "title": "– Surprise and delight moments in B2B\r",
      "startTime": 2570.88,
      "endTime": 2660.88
    },
    {
      "title": "– Creating assets with a lean team\r",
      "startTime": 2660.88,
      "endTime": 2840.88
    },
    {
      "title": "– Systems and templates that save time\r",
      "startTime": 2840.88,
      "endTime": 2960.88
    },
    {
      "title": "– Navigating multi-year sales cycles with lifecycle content\r",
      "startTime": 2960.88,
      "endTime": 3140.88
    },
    {
      "title": "– Why benchmarks are often misleading\r",
      "startTime": 3140.88,
      "endTime": 3166.33
    },
    {
      "title": "– Final advice: audit often, talk to your team, and keep learning\r",
      "startTime": 3260.88,
      "endTime": 3166.33
    },
    {
      "title": "– Wrap-up and where to find Naomi and Charlotte",
      "startTime": 3380.88,
      "endTime": 3166.33
    }
  ]
}