America This Week: Oct 28, Influencer Storefronts, Ghosts & Goblins, Fintech

This week John and Libby discuss: The power of social media influencer storefronts, especially for Gen Z consumers, for a Halloween treat we see how many American believe in ghosts, and how Americans are doubling down on Fintech during economy uncertainty.

What is America This Week: From The Harris Poll?

Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll.
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll