In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.
Here’s the truth:
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their visibility.
In this episode, I walk you through:
- Why your homepage needs to do more than look cute
- What actually belongs above the fold for SEO and conversions
- How to structure your homepage so Google and humans understand what you do
- The hidden SEO mistake happening in most website menus
- Why being “creative” with page names can cost you traffic
I also reference a powerful concept from my mentor Donald Miller:
“Cute is not kind.”
And I explain exactly how that showed up in this audit — and how we fixed it.
If you’ve ever wondered:
- “Is my website actually helping my SEO?”
- “Is my social media hurting or helping my Google visibility?”
- “Do people immediately understand what I offer?”
This episode is for you.
🎯 Want my eyes on your website + favorite social platform?
You can grab a full Social Media + Website Audit for just $39 and get clear, actionable feedback you can actually use.
What is Brick and Mortar Visibility?
Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve.
I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy.
Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors.
Ready to be the only option in town? Let’s do this!