Raising the credibility of the coaching profession one coach at a time - Helen Isacke of TCD

In this next episode of Sparks Phil Rose talks to Helen Isacke about the world of coaching and how her business, the Trusted Coach Directory is supporting people looking for a coach. In this follow up to the previous episode (#17) we talk about why Helen created the TCD as part of her purpose to raise the credibility of the coaching profession. As usual we cover lots of fascinating topics as we delve into the reasons behind this great online coaching directory. You’ll find this episode useful if you are looking for a coach; are a coach; are a business considering coaching for your team members; or even if you are just interested in finding out more about coaching.

Show Notes

You can skip to the sections you want using the following notes:

[0:30] The Professional Coach journey

The Trusted Coach Directory started in 2016

[3:00] Started with no intention of being a coaching body. There are 3 legs to the stool

[4:37] Raising the Credibility of a coach and raising the Profile of good Quality coaching 

            Help coaches to share their profile

            Raising the credibility of good quality coaches

            Raising the standard of coaching

[8:10]   What is coaching

[9:00]   Coaching vs Consultancy vs mentoring vs facilitation

[10:10] Business coaching

[10:50] Pure coaching - listening skills, awareness           

            What's brought you to where you are now?       

            What needs changing?      

[11:10] Therapy vs counselling vs coaching

Coaching is often therapeutic      

[12:20] CBT

            NLP and coaching

            Nancy Kline - Time to Think – example of anon directive approach to coaching 

[13:45] Why set up TCD?     

            Looking for somewhere to promote Executive & Leadership coaches          

[15:30] Currently recognises 5 Professional bodies          

            A of C 

            EMCC 

            APECS 

            ICF

            IAPCM            

[16:20] All UK coaches with UK addresses (could be worldwide but this is the current focus)

[17:30] What do coaches need to do to be part of TCD           

            Recognised coaching qualification

+500 hours formal coaching          

            3 years of Contracted hours          

[19:18] Member of Pro Body           

            Showed commitment to the Profession

Taking part in coach training

[20:30] Who goes looking for coaching on the TCD

            Career professionals

            Directory can be found by anyone

            HR managers / L&D manager

            Company executives who want coaching!

[22:50] Once a coach is ‘trusted’ and develops their capability they help solve problems

[22:30] Credibility is key

Coaches are vetted and credible

100 coaches on Directory

            3 month free trial offered to all new coaches.

[28:20] It takes time to get known in business and we are still ‘educating’ the world to what good quality coaching looks like

[29:20] ]TCD relationship with the Institute of Leadership and Management (ILM)

            Virtual conference to support coaches  

            To help coaches build relationships          

            Directory is not: an associate model. It’s a directory where anyone can find a coach with confidence.

[30:35] TCD not just a dating site    

Coaches Need to work to make yourself attractive to people looking by including things in their profile

[32:50] The TCD is about Quality Not Quantity    

            For coaches it’s about building community for example through twice weekly calls

[34:40] How do companies and individuals who are looking for a coach find the Trusted Coach Directory? 

 

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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/

More about Helen Isacke and the Trusted Coach Directory https://trustedcoachdirectory.com/

Email [e-mail]

 

Books Referenced in this episode:

Nancy Kline - Time to Think

https://www.amazon.co.uk/s?k=nancy+kline+time+to+think&ref=nb_sb_noss_1

 
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What is Sparks for Growth?

Conversations with some fo the worlds most amazing business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your SPARK help you SCALE and then SUSTAIN your growth one conversation at a time.

Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/
Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/