The Negotiation

In this episode of The Negotiation, we speak with Kseniya Otmakhova, a Schwarzman Scholar and Director of Public Relations at Ballistic Architecture Machine. Her role as a PR manager comes with a focus on furthering research on the New Silk Road with the goal of developing it into one of several of BAM’s unique “Urban Initiative” projects. Kseniya is quite obviously brilliant so for this episode I chose to ask few questions, get out of the way and let the tape run as she speaks eloquently on using the power of design for social impact, her reframing of the Belt & Road Initiative as a “Socio-Spatial set of challenges”, the value and appeal of becoming a Schwarzman Scholar, and China’s strengths and weaknesses in architecture and urban design. Enjoy!

Show Notes

Topics Discussed and Key Points:
●      Using the power of design for social impact
●      Why Kseniya reframed the Belt & Road Initiative as a “sociospatial set of challenges” in her thesis
●      How Ballistic Architecture Machine factors into the New Silk Road
●      China’s strengths and weaknesses in architecture and urban design
 
Episode Summary:
Today on The Negotiation, we speak with Kseniya Otmakhova, a Schwarzman Scholar and Director of Public Relations at Ballistic Architecture Machine. Her role as a PR manager comes with a focus on furthering research on the New Silk Road with the goal of developing it into one of several of BAM’s unique “Urban Initiative” projects.
“I have a strong desire to use design for social impact,” says Kseniya, describing what initially motivated her to study urban planning at the Delft University of Technology in the Netherlands. She also helps us understand that proposing concepts is not enough; the key is in convincing stakeholders by understanding the outcomes they desire.
Kseniya was thus drawn to the Schwarzman scholarship, not only for the professional opportunities the program would bring but also for the access she would get to sharp minds around the world (including over 100 fellow scholars) to be able to have conversations on global issues with people from a variety of backgrounds.
Listen in as Kseniya explains her thought process behind reframing the Belt & Road Initiative as a “sociospatial set of challenges” in her thesis and the three themes that anchor her research.
She then describes the mission-vision of BAM, the multidisciplinary design studio based in Beijing and Shanghai, and how the studio’s focus on urban landscape design guides its research on the development of the New Silk Road.
Finally, Kseniya discusses the incredible speed and agility of development China is known for, particularly in the world of architecture and city planning, and why this can be both a strength and a weakness for the country’s urban development.
 
Key Quotes:
“The Schwarzman program is a one-year Master's program in Global Affairs at Tsinghua University in Beijing. It’s a very young program—six years old. It’s a scholarship that was created specifically to respond to the geopolitical landscape of our current times. That means China’s growing interactions with businesses around the world and also the realization of the founder, Stephen A. Schwarzman, that there is not enough understanding of this region in the West.”
 
“The Belt & Road Initiative is at the scale of an entire continent. My question was: ‘What does it mean to build infrastructure for win-win collaboration—a structure that will create new people-to-people bonds?’”
 
“I truly believe that the success of the Belt & Road Initiative depends on the built environments and the on-the-ground conditions that are created through ‘Happy Cities’.”
 
“Just building a new highway that will bring your country money is not enough to create people-to-people bonds; to foster collaboration; and to create new, vibrant environments.”
 
“One of the main aspects that brings a lot of professionals—from the best architects, urban planners, and the like—to China is the speed of developments. Things get built very quickly and, as such, an architect working in China for five years might see one or two projects completed; whereas back in Europe, they might as well spend ten years behind the drawing board.”

What is The Negotiation?

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.