HUNGRY.

Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lesson...

Show Notes

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Rory Sutherland has SO many delicious aphorisms like:

“…Hipsters Raise the Ceiling and Chains Raise the Floor”

“....The opposite of a good idea is a good idea"

Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair Ogilvy

Our conversation was a riot of fun, a roller coaster adventure

ON THE MENU:

1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea

2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better

3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity

4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor

5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)

6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You Can

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What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER