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In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
This episode is brought to you by our friends at SHUFFLL.
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Timestamps:
00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emily’s background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendly’s team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16 Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro
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Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by our friends at SHUFFLL.
************************
Timestamps:
00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emily’s background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendly’s team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16 Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro
************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Creators & Guests
What is Content, Briefly?
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.