Just Between Coaches

Branding is one of those concepts we’ve all heard about but most of us can’t define. Elayna Snyder will help us to home in on exactly what personal branding is — and isn’t. Then, she’ll get us going on our own branding process with savvy starting tips.

Show Notes

Elayna Snyder is a personal branding coach who helps clients unlock their creativity to powerfully differentiate themselves as the ONLY choice for their future best clients.

In this episode Melinda and Elayna talk about:
  • What is a personal brand?
  • The difference between corporate and personal branding
  • Where to start in the branding process
  • Your core messaging
  • The components of your brand
  • The iteration and evolution of your brand
  • Branding pitfalls
  • Elayna’s top advice in the form of an exercise

“Get up from your desk and wander around your house or your office, wherever you’re at, with one goal and one goal only. And that is to notice what you notice.” — Elayna Snyder


If you're looking to articulate the value of your elite coaching fees and evolve your client base into clients that inspire you just as much as you inspire them, this episode is your guide. Elayna Snyder is a personal branding coach who helps you unlock your creativity to powerfully differentiate yourself as the ONLY choice for your future best clients. As she puts it, there is nothing more differentiating than being exactly who you are.

Resources or websites mentioned in this episode:
Mirasee
Coaches Console
Melinda’s book: The Confident Coach
Elayna Snyder’s LinkedIn
Elayna’s “5-Minute Exercise to Powerfully Differentiate Yourself”: BeDifferentiated.com

Credits:
Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Personal Brand Advantage (Elayna Snyder) coming soon.


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Creators & Guests

Host
Melinda Cohan
Guest
Elayna Snyder
Editor
Marvin Del Rosario
Producer
Michi Lantz

What is Just Between Coaches?

Where do coaches turn when they face a difficult situation with a client? Quite often, when coaching challenges arise, they reach out to a coach more senior than themselves. That’s the aim of Just Between Coaches — to be that trusted source of guidance for the coaching community.

Hosted by Melinda Cohan, coach and creator of The Coaches Console business management system, Just Between Coaches will answer the tough questions that coaches face every day. For example, what can I do if my client is lying? How do I deal with price resistance from prospects and clients? What if I want to fire a coaching client? And what the heck is a feeder course and why should I care?

This tactical podcast will provide a deep dive into one coaching topic per episode, which means searching for answers will be a breeze. It will also offer a simple way for listeners to refer other coaches who are grappling with those tough coaching questions. To submit a tough question you’re facing as a coach, put “JBC” in the subject line and send it to podcasts@mirasee.com.