Indie Bites

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In this episode we have Elston Baretto, who is the founder of Tiiny Host and is probabably in a similar position to most indie hackers - working on his side-project that earns a few hundred dollars MRR, alongside a full time job. We talk about how Elston made $1,000 in a couple of days using lifetime deals, how his SEO strategy has led to over 150 sites a day being created using his product and the tactics used for that.

Show Notes

Elston Baretto is the founder of and is in a similar position to most indie hackers - working on his side-project alongside a full time job, but has had a career packed with learnings that we're going to talk through in this episode. Elston started out his career at JP Morgan, having reluctantly accepted a graduate job he planned to stay at for 6 months. 4 years later, he was still at the conglomerate bank, but he wasn't satisfied staying there for the rest of his career.

While at JP Morgan, Elston launched a few side-projects, some of which still make revenue today, but decided to leave to chase the startup dream. Fast forward a year and the startup dream was over, a company with 14 employees but little traction - sound familiar?

Elston went back to work full-time while he figured things out. In January 2020, he launched, a super simple way to host your projects. After launching, he made $1,000 in just 3 days using lifetime deals and is now chugging away nicely as a side project.

What we covered in this episode:
  • What is Tiiny Host and why did Elston start it
  • How he made lifetime deals work for his launch
  • Why Elston has put marketing first for Tiiny Host
  • Setting goals for your indie hacker business
  • How Tiiny Host got 150 sites a day being created from free SEO pages
  • How has he made marketing fun
  • Doing side-project marketing
  • Elston's plans to go full-time
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Thanks to Weekend Club for sponsoring Indie Bites.
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Go to and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.

What is Indie Bites?

Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.