Deanna Nicola is the Marketing Manager for Papa Murphy's Take N' Bake Pizza - Canada. She's doing a great job of expanding the company and helping her local franchisee's increase sales through her marketing efforts.
In this episode we discuss:
- Pizza!
- The marketing challenges of a Canadian company working with a US company and how to overcome it
- What our guest has done to improve the company's marketing in the first six months of being on the job
- How to work with and support local stores through digital marketing
- Running a successful launch and loyalty program
- Our guests biggest marketing flop
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Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
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