1 00:00:00,160 --> 00:00:03,680 Hey everybody, welcome to Poduty in the News for Tuesday, February— 2 00:00:03,920 --> 00:00:07,760 March 3rd, 2026. I got a fresh haircut. They took out half 3 00:00:07,760 --> 00:00:11,600 my brain. I've got Phil Better, the podcast mogul, joining me 4 00:00:11,600 --> 00:00:15,280 today. Phil, do you know what time it is? Oh, I know what 5 00:00:15,280 --> 00:00:18,880 time it is. It's time for Poduty in the News. 6 00:00:33,500 --> 00:00:37,180 Oh, it's time for Poduty and 7 00:00:37,180 --> 00:00:40,860 the News. Poduty and 8 00:00:40,860 --> 00:00:44,300 the News. The only 9 00:00:44,380 --> 00:00:47,980 live news podcast about podcasting from 10 00:00:48,060 --> 00:00:48,470 the States. 11 00:00:48,470 --> 00:00:55,600 Poduty 12 00:00:55,600 --> 00:00:59,280 and the News. Poduty and the News. The only 13 00:00:59,340 --> 00:01:03,020 live news podcast about podcasting from 14 00:01:03,020 --> 00:01:03,810 the States. 15 00:01:09,240 --> 00:01:12,960 Oh, it's the only live news podcast about podcasting from 16 00:01:12,960 --> 00:01:16,600 the stage, all the way from north of the border. Phil Better, 17 00:01:16,680 --> 00:01:20,240 welcome to the show. Thank you so much for having me. I wish I could 18 00:01:20,240 --> 00:01:23,800 be in the stage like I was once before, but 19 00:01:23,880 --> 00:01:27,520 I got snowed in, so I'm stuck here in my little igloo up in 20 00:01:27,520 --> 00:01:31,200 Canada. It has to be warming up a little bit up there. Yeah, it 21 00:01:31,200 --> 00:01:34,990 is. Today was a nice day. It probably was about I think it would be 22 00:01:34,990 --> 00:01:38,110 considered 32 degrees Fahrenheit. 23 00:01:38,950 --> 00:01:42,750 I believe that is what you guys use, uh, down south. But yeah, 24 00:01:42,750 --> 00:01:46,310 we have giant eagles, so as a grocery store— eagles. I apologize. 25 00:01:47,270 --> 00:01:50,630 Also, it is America. We're just— everything is giant eagles around here. 26 00:01:51,590 --> 00:01:54,510 Jeff, let's jump into the news because this is what they're listening to. They want 27 00:01:54,510 --> 00:01:58,110 to hear the amazing news you tell. It's so straight 28 00:01:58,110 --> 00:02:01,520 because it's time for Poduty in the News. Do you want to do news, or 29 00:02:01,520 --> 00:02:05,360 should we, should we at least know who is Phil Better and why is 30 00:02:05,360 --> 00:02:09,200 Phil Better qualified to comment on the news? Let's go 31 00:02:09,200 --> 00:02:12,520 about that. All right, so who am I? Um, I am a 32 00:02:12,840 --> 00:02:16,120 podcast, um, I call myself the Podcast Mogul. 33 00:02:17,320 --> 00:02:20,880 Um, hey Maurice, it's nice for you to be here. But, uh, call myself the 34 00:02:20,880 --> 00:02:24,560 Podcast Mogul because I have been working in the podcast industry as both 35 00:02:24,560 --> 00:02:28,400 an independent and working for agencies for close to or 36 00:02:28,400 --> 00:02:31,280 over a decade now, working, 37 00:02:32,160 --> 00:02:35,640 helping individuals, entrepreneurs, and brands grow their 38 00:02:35,640 --> 00:02:39,440 podcast, both in downloads and in 39 00:02:39,440 --> 00:02:42,560 audience, so that they can have objective, 40 00:02:44,640 --> 00:02:48,000 actionable insights on what it is they have for their 41 00:02:48,000 --> 00:02:51,440 podcast. So currently I am working with brands through an 42 00:02:51,440 --> 00:02:54,960 agency and I specify in paid 43 00:02:54,960 --> 00:02:58,660 media. So I can help you understand the pod-to-pod 44 00:02:59,380 --> 00:03:03,020 paid media landscape. That's what I am currently doing. This is why I am 45 00:03:03,820 --> 00:03:07,260 objectively able to talk about the news, 46 00:03:07,660 --> 00:03:11,460 specifically pod news. I don't talk about any other news except for 47 00:03:11,460 --> 00:03:15,140 pod news. And yeah, so if you want my opinion 48 00:03:15,140 --> 00:03:18,940 on who's wearing what to what global event, I can't tell you. 49 00:03:19,180 --> 00:03:23,030 I can tell you what podcasts are going to be on it. It's Phil 50 00:03:23,030 --> 00:03:26,870 Better, the podcast mogul. Thepodcastmogul.com. Is there a the 51 00:03:26,870 --> 00:03:30,510 in front of it? Uh, I believe so. I can't— let me just 52 00:03:30,510 --> 00:03:34,150 double check. It's been a while, uh, since I've done 53 00:03:34,310 --> 00:03:38,150 my— uh, yes, thepodcastmogul.com. The Podcast Mogul. I 54 00:03:38,150 --> 00:03:40,870 was just there. I was going to send you some notes on the site, the, 55 00:03:41,110 --> 00:03:44,950 the rebuild, the rebrand that you've done recently. Yes, it is very 56 00:03:44,950 --> 00:03:48,660 good. The website is very professional. I was 57 00:03:48,660 --> 00:03:52,380 really impressed when I went there, just seeing what was new with Feel Better. 58 00:03:52,380 --> 00:03:55,980 But thepodcastmogul.com, check it out. The website looks— 59 00:03:55,980 --> 00:03:59,620 it's completely different than it was the last time I saw it. Um, it is 60 00:03:59,620 --> 00:04:03,180 like— so the first time was myself, and I have no webs— 61 00:04:03,660 --> 00:04:06,940 I have zero credibility. I use my voice, as people can say. 62 00:04:07,660 --> 00:04:11,020 Um, I have a voice for radio, a voice for storytelling, so that's how I 63 00:04:11,260 --> 00:04:14,630 do stuff. Um, but hired a local 64 00:04:14,630 --> 00:04:18,230 Montreal agency. She's wonderful. Elaine 65 00:04:18,230 --> 00:04:21,150 Tsung of Manifest Dreams, I believe. ElaineTsung.com. 66 00:04:22,790 --> 00:04:26,590 You can find her stuff. She does amazing work. She has been 67 00:04:26,590 --> 00:04:30,270 incredible. She's fantastic. Check her out. You 68 00:04:30,270 --> 00:04:34,110 will not be disappointed. She does fantastic work. And I've worked with 69 00:04:34,110 --> 00:04:37,790 her. She's done this and I've helped her 70 00:04:37,790 --> 00:04:41,230 with some of her events. Anyways, let's, let's get into the news. Enough about me. 71 00:04:41,230 --> 00:04:44,830 I can't, I hate talking about myself. My God. That's enough about me. Let's talk 72 00:04:44,830 --> 00:04:48,610 about me. Let's go to our first story. Of course I chose 73 00:04:48,610 --> 00:04:52,450 a wrestling one. Phil loves wrestling. We got the Ring of Honor 74 00:04:52,530 --> 00:04:56,290 free taping hits capacity. The Ring of Honor hosted a free 75 00:04:56,290 --> 00:04:59,730 standalone taping in Jacksonville that quickly reached 76 00:04:59,730 --> 00:05:03,130 capacity. Even without a major media rights deal 77 00:05:03,130 --> 00:05:06,530 secured, the promotion used the live taping to build demand, 78 00:05:07,010 --> 00:05:10,050 capture registrations, and strengthen brand loyalty through in-person 79 00:05:10,980 --> 00:05:14,780 engagement. This was a free ticketed event. There was 80 00:05:14,780 --> 00:05:17,700 registration, but they fully maxed out registration. 81 00:05:18,340 --> 00:05:22,140 And, uh, that to me, this is the power of podcasting 82 00:05:22,140 --> 00:05:25,820 in a niche, niche that you already love. Yeah. And then in a place 83 00:05:25,820 --> 00:05:29,340 where there's already the fans of wrestling, if you're doing a wrestling 84 00:05:29,340 --> 00:05:32,980 podcast, you know, show up where the fans are. Oh yeah, 85 00:05:32,980 --> 00:05:36,820 yeah, this— so, um, ROH 86 00:05:36,820 --> 00:05:40,620 is also tied with AEW. There's like some connection there. 87 00:05:40,620 --> 00:05:44,240 And, uh, right now AEW and WWE are the two 88 00:05:44,240 --> 00:05:47,880 major, uh, wrestling corporations right now. But you 89 00:05:47,880 --> 00:05:51,720 have, you have ROH, you have TNA, you 90 00:05:51,720 --> 00:05:54,960 have New Japan, you have AAA, you have 91 00:05:54,960 --> 00:05:58,120 CMLL, you have a whole bunch, right? And so 92 00:05:58,880 --> 00:06:02,720 ROH is the kind of like the— you could call it the minors, if 93 00:06:02,720 --> 00:06:06,440 you will. It's still, it's still independent, it's still amazing. And the fact 94 00:06:06,440 --> 00:06:10,240 that they were able to sell out a show showcases how much the demand 95 00:06:10,320 --> 00:06:13,590 for wrestling is.. And 96 00:06:14,230 --> 00:06:16,950 like, oh my God, it 97 00:06:18,070 --> 00:06:20,750 is, it is, it's huge. I love it. And the fact that they were able 98 00:06:20,750 --> 00:06:24,510 to collect all those emails as well. Like, just imagine if 99 00:06:24,510 --> 00:06:28,310 you were a podcaster there and it holds 3,000 people. Let's say 100 00:06:28,310 --> 00:06:32,030 the venue holds 3,000 people. You're a podcaster, you get 1% 101 00:06:32,030 --> 00:06:35,670 of those people. That's like 300 people, right? Or 30, even 102 00:06:35,670 --> 00:06:38,390 30 people. That's 30 new people listening to your 103 00:06:40,400 --> 00:06:43,680 podcast. That, and they tell 30 of their friends because they're in different forums 104 00:06:44,160 --> 00:06:47,960 and, uh, and in Facebook groups and different thread communities and 105 00:06:47,960 --> 00:06:51,680 all this. It's, it's insane. I love it. This is a 106 00:06:51,680 --> 00:06:55,440 chance, like, especially for wrestling podcasts. Instead of focusing on the big 107 00:06:55,440 --> 00:06:58,960 guys, look at the independents, look at the smaller venues, 108 00:06:58,960 --> 00:07:02,720 smaller podcast, smaller, um, wrestling events, and 109 00:07:02,720 --> 00:07:06,460 you can create amazing fans. I only 110 00:07:06,460 --> 00:07:10,140 know one thing about wrestling, and Billy Corgan 111 00:07:10,620 --> 00:07:13,180 owns one of the— one of those leagues, NWA. 112 00:07:15,580 --> 00:07:19,100 And so again, nothing that we talk more about on this show 113 00:07:19,180 --> 00:07:23,020 is go to where your audience is. If you're already 114 00:07:23,020 --> 00:07:26,380 a fan of wrestling and somebody's going to have a live wrestling 115 00:07:26,860 --> 00:07:30,220 event, you're going to draw in people from your community who love wrestling and want 116 00:07:30,220 --> 00:07:33,800 to talk about it, want to listen to the stories. Hear that inside, you 117 00:07:34,120 --> 00:07:37,840 know, those inside stories about being on the road, setting up the ring and, 118 00:07:37,840 --> 00:07:41,560 you know, the fights that happen, the storylines. People get 119 00:07:41,560 --> 00:07:45,400 immersed into those storylines. And if you're a fan of that and you're passionate 120 00:07:45,400 --> 00:07:48,840 about telling that, you will find your audience just 121 00:07:49,000 --> 00:07:52,680 locally. You'll find local wrestling fans who want to talk about what you talk 122 00:07:53,240 --> 00:07:56,920 about. Oh yeah, it's, it's, it's go where your niche is. And 123 00:07:56,920 --> 00:08:00,530 that's the number one rule. That's what they say, the 124 00:08:00,530 --> 00:08:04,330 riches are in the niches. Yes, something 125 00:08:04,330 --> 00:08:08,130 like that. Let's go to story number 2. This is a 126 00:08:08,130 --> 00:08:11,690 special one. The Women in Podcasting Awards open nominations with 127 00:08:11,690 --> 00:08:15,530 an affordable People's Choice model designed to elevate 128 00:08:15,530 --> 00:08:18,690 women's voices with structured nominations and voting 129 00:08:19,650 --> 00:08:23,090 phases, sponsor visibility, and media exposure. The 130 00:08:23,090 --> 00:08:25,650 initiative strengthens authority through recognition and 131 00:08:26,890 --> 00:08:30,610 community-driven validation. And I have a special video here. I'm going to play that 132 00:08:30,610 --> 00:08:34,450 real quick. Hi, Jennifer Henczel here of the Women Podcasters Awards. 133 00:08:34,450 --> 00:08:38,050 I'm so excited to announce that nominations are now open for this 134 00:08:38,050 --> 00:08:41,890 year's awards. We're heading into our third year of celebrating 135 00:08:41,890 --> 00:08:45,290 and elevating women's voices globally and across the podcasting 136 00:08:45,690 --> 00:08:49,450 industry. If you're a woman podcaster, producer, or expert 137 00:08:49,690 --> 00:08:53,330 guest, now is the time to submit your nomination so we can shine 138 00:08:53,330 --> 00:08:57,130 a spotlight on your inspiring voice and message. In our first 139 00:08:57,130 --> 00:09:00,850 year, we had over 400 nominees and over 15,000 140 00:09:00,850 --> 00:09:04,490 votes, and momentum keeps growing. Join us in honoring 141 00:09:04,490 --> 00:09:07,890 the creativity, connection, and impact of women in 142 00:09:08,130 --> 00:09:11,834 podcasting. Nominate your podcast or guest expertise today 143 00:09:11,834 --> 00:09:15,420 at womenpodcasters.com. Let's celebrate the power of women's 144 00:09:15,420 --> 00:09:19,170 voices together. Womenpodcasters.com. Phil's raising 145 00:09:19,170 --> 00:09:22,600 the roof over there. I am so happy. I love 146 00:09:22,680 --> 00:09:26,280 this. So I made a thread post 147 00:09:26,680 --> 00:09:30,520 earlier this— well, last month, I guess, or like 148 00:09:30,520 --> 00:09:33,720 within the last 2 weeks about the 2 niches that 149 00:09:33,720 --> 00:09:37,160 are underrepresented, but growing 150 00:09:37,160 --> 00:09:40,880 in listenership. So I'm slurring my words. I'm 151 00:09:40,880 --> 00:09:44,600 just so excited. I can barely do 2 things at once. But the 152 00:09:44,600 --> 00:09:48,200 2 things that are growing are the female 153 00:09:48,860 --> 00:09:52,700 audience, is growing faster than the male audience and 154 00:09:52,700 --> 00:09:56,540 the plus 60 community. So like if you make a 155 00:09:56,540 --> 00:09:59,820 podcast for women in their 60s and 156 00:10:00,060 --> 00:10:03,500 older, you have the chance to grow your podcast like exponentially 157 00:10:03,900 --> 00:10:07,420 growth with both audience and downloads. So 158 00:10:07,420 --> 00:10:10,620 like seeing an award ceremony for just 159 00:10:10,940 --> 00:10:14,540 women and celebrating the women podcasters 160 00:10:14,920 --> 00:10:18,760 that really kind of like helped grow the industry. Because if 161 00:10:18,760 --> 00:10:22,360 we didn't get serial and the true crime, which is 162 00:10:22,360 --> 00:10:25,800 primarily driven by women, we wouldn't be where we are today. 163 00:10:26,040 --> 00:10:29,720 Like, again, women have grown this community so 164 00:10:30,040 --> 00:10:33,720 incredibly. Serial podcast exploded on the scene and really shone a 165 00:10:33,720 --> 00:10:37,480 light on how much reach a podcast can get, how big 166 00:10:37,480 --> 00:10:41,050 of an audience a podcast can attract. And 167 00:10:41,050 --> 00:10:44,770 Sarah Koenig was just incredible in that time 168 00:10:44,770 --> 00:10:48,370 period, the way she captured America's attention through the 169 00:10:49,170 --> 00:10:52,890 story, this episodic series. The world was talking about that 170 00:10:52,890 --> 00:10:56,730 show, and that was a podcast, just produced in a studio, 171 00:10:56,730 --> 00:11:00,490 a studio apartment, week after week was there, 172 00:11:00,490 --> 00:11:04,210 built the audience, built the following, and really drove 173 00:11:04,210 --> 00:11:07,730 podcasting to another level. So I want to make a shout out because we 174 00:11:08,820 --> 00:11:12,420 don't we don't see where I'm, where I'm posting, people, uh, people are watching. So 175 00:11:12,420 --> 00:11:15,460 I want to shout out Alex, Mark, and DR, 176 00:11:16,660 --> 00:11:20,300 uh, from the, uh, Podcast Morning Chat crew. They're, they're watching live 177 00:11:20,300 --> 00:11:23,979 on Facebook, specifically on mine. So hey to you guys. 178 00:11:23,979 --> 00:11:27,300 Hey, hey. I'll listen to them probably 3 to 4 times a week. I catch 179 00:11:27,300 --> 00:11:30,980 it. I have about a 45-minute commute, so I can just about fit a 180 00:11:31,140 --> 00:11:33,940 whole episode in. Podcast Morning Chat, for those of you out 181 00:11:34,760 --> 00:11:38,160 there Different topics every day of the week, different focuses, 182 00:11:38,160 --> 00:11:41,840 different subjects. Sometimes it's why is this podcast working? Sometimes 183 00:11:41,840 --> 00:11:45,600 it's legal advice for podcasters. They're always covering 5 184 00:11:45,600 --> 00:11:49,080 different things every week. You'll learn, you'll pick up one thing an episode, I guarantee 185 00:11:49,160 --> 00:11:51,560 it. Oh yeah, yeah. I have learned so much for 186 00:11:53,240 --> 00:11:55,840 it. The, the, the, the earlier it is, is the harder for me to reach, 187 00:11:55,840 --> 00:11:59,480 but I will be getting onto their podcast back soon. Uh, but yes, I want 188 00:11:59,480 --> 00:12:02,760 to say a shout out to them, the, the Podcast Morning Crew. It's a 189 00:12:03,240 --> 00:12:06,220 great, uh, if you can't catch it live, you can always catch it on 190 00:12:07,180 --> 00:12:11,020 the, uh, on the audio afterwards. It's usually within a few hours 191 00:12:11,020 --> 00:12:14,860 it's released, but it's recorded live at 7 PM Eastern Standard Time. 192 00:12:14,860 --> 00:12:18,700 But anyways, getting back to this, uh, I love 193 00:12:19,260 --> 00:12:23,020 this. Uh, I think more, uh, obviously males have dominated 194 00:12:23,020 --> 00:12:25,500 the industry for so long. We do 195 00:12:26,860 --> 00:12:30,620 need, uh, more women in the industry to bring that different 196 00:12:30,860 --> 00:12:34,420 viewpoint. Obviously more minorities. Because it is growing in 197 00:12:34,420 --> 00:12:38,220 other countries, right? So it is amazing 198 00:12:38,780 --> 00:12:42,060 and I love it. I think it's great. I'm going to be 199 00:12:42,220 --> 00:12:44,940 actually probably telling a few of the podcasts that I work 200 00:12:45,820 --> 00:12:49,500 with at my company, at the agency. They are 201 00:12:50,220 --> 00:12:53,980 female-driven, hosted, and that's— I'm going to actually probably drop a line 202 00:12:53,980 --> 00:12:57,020 and say, hey, we should check this out and be one of the podcasts we 203 00:12:57,020 --> 00:13:00,860 do suggest because we do have some female-hosted podcasts anyways. Yeah, I 204 00:13:00,860 --> 00:13:04,340 love this. Uh, if you have a podcast and it's— you're, you're a 205 00:13:04,580 --> 00:13:08,220 woman, make sure you apply. Womenpodcasters.com. We're 206 00:13:08,220 --> 00:13:11,660 going to— is it football or football? That's what Americans want to know. 207 00:13:11,660 --> 00:13:15,460 The Guardian records a Football Weekly live at South by 208 00:13:15,460 --> 00:13:19,140 Southwest. The Guardian brought its Football Weekly podcast to South by 209 00:13:19,220 --> 00:13:22,980 Southwest for its first ever U.S. live taping, 210 00:13:22,980 --> 00:13:26,220 placing its show directly inside one of the most influential 211 00:13:26,220 --> 00:13:30,010 cultural festivals in the world. Rather than relying solely on 212 00:13:30,010 --> 00:13:33,690 digital distribution, The Guardian positioned its podcast in the middle of 213 00:13:33,690 --> 00:13:37,210 a high-attention environment to strengthen authority 214 00:13:37,450 --> 00:13:41,210 and brand presence. It's just another example of 215 00:13:41,210 --> 00:13:44,730 going to where your audience is, producing a live show, 216 00:13:45,050 --> 00:13:48,770 and just immersing yourself in the moment, in the experience of the 217 00:13:48,770 --> 00:13:52,330 World Cup being in the States. Oh yeah, no, this is 218 00:13:52,330 --> 00:13:56,010 freaking genius because One, you have the opportunity to 219 00:13:56,330 --> 00:14:00,050 become the football, if 220 00:14:00,050 --> 00:14:03,050 you will, you know, European 221 00:14:04,170 --> 00:14:07,530 football leader. If you are talking about it, like, 222 00:14:07,970 --> 00:14:11,730 let's say you are— just look at the 223 00:14:11,730 --> 00:14:15,090 Olympics, right? The huge influx 224 00:14:15,090 --> 00:14:18,650 of female fans in the Olympics because due to 225 00:14:19,450 --> 00:14:23,130 the Team Canada, Team USA women's hockey 226 00:14:23,130 --> 00:14:26,710 game, right? Huge. Like, it built off the back of Heated 227 00:14:26,710 --> 00:14:29,830 Rivalry, right, which goes to the, the lady 228 00:14:30,630 --> 00:14:33,830 books, uh, the type of books that the ladies love. Those— I don't want to 229 00:14:33,830 --> 00:14:37,310 call them smut books, but those romantic type books, 230 00:14:37,310 --> 00:14:41,111 right? Built that— built up to, uh, Heated Rivalry being such 231 00:14:41,111 --> 00:14:44,710 a huge, uh, uh, 232 00:14:44,710 --> 00:14:48,470 event, which led to more women watching hockey, 233 00:14:48,710 --> 00:14:52,230 right? It's the same thing with, uh, this, uh, with— if 234 00:14:52,310 --> 00:14:55,810 you— more women in in podcasting and all that. I think 235 00:14:55,810 --> 00:14:59,330 it's wonderful. It's wonderful. I'm rambling now because I'm 236 00:14:59,330 --> 00:15:03,010 so excited. It's wonderful. Yeah, football. We'll go 237 00:15:03,010 --> 00:15:06,410 from football to football, back to football. We're 238 00:15:08,010 --> 00:15:11,850 going— there we go, American football. We had a 239 00:15:12,290 --> 00:15:15,570 C-suite experience at the Super Bowl where they brought 240 00:15:15,570 --> 00:15:19,410 in keynotes, breakout panels, and guess who was 241 00:15:19,410 --> 00:15:23,190 one of the main events during this like breakout 242 00:15:23,190 --> 00:15:26,790 session before the Super Bowl was the Acquired podcast. They 243 00:15:26,790 --> 00:15:30,190 hosted sessions, they recorded some material, some 244 00:15:30,350 --> 00:15:33,550 episodes, and they just made the pregame the day 245 00:15:34,110 --> 00:15:37,950 before this very exclusive, very high-end experience. 246 00:15:37,950 --> 00:15:41,550 But part of that experience was podcasting. They 247 00:15:41,790 --> 00:15:45,510 incorporated podcasts into the stage that the world 248 00:15:45,510 --> 00:15:49,320 focuses on for one day a year. They built this experience, 249 00:15:49,320 --> 00:15:52,520 this high-end experience, and they didn't just have bands 250 00:15:52,600 --> 00:15:56,400 or magicians or comedians. They had podcasts as 251 00:15:56,400 --> 00:15:59,920 part of the entertainment. And to me, that's the 252 00:15:59,920 --> 00:16:03,600 biggest signal here, is that podcasting as a live event 253 00:16:03,600 --> 00:16:07,440 is now the main entertainment at major events. Oh yeah, 254 00:16:07,440 --> 00:16:10,720 no, this is huge. Though that 255 00:16:10,720 --> 00:16:14,150 podcast specifically do a huge, 256 00:16:14,300 --> 00:16:16,380 huge, uh, uh, 257 00:16:18,140 --> 00:16:21,860 revenue, um, because of, uh, the events that they do. Because 258 00:16:21,860 --> 00:16:25,580 they have like master classes and stuff like that and do 259 00:16:25,580 --> 00:16:28,780 smaller events, and they, they bring 260 00:16:29,500 --> 00:16:32,620 in money to sponsors to pay for the 261 00:16:33,580 --> 00:16:36,460 event, right? So them getting headlined over 262 00:16:37,420 --> 00:16:40,460 at, uh, the Super Bowl or throwing a, an event 263 00:16:41,520 --> 00:16:45,320 in cohabitation, like at the same time as the, uh, the Super 264 00:16:45,320 --> 00:16:48,400 Bowl is huge. And it is of course 265 00:16:48,960 --> 00:16:52,640 again cementing mainstream appeal for the podcast, 266 00:16:52,640 --> 00:16:56,490 um, and how great podcasting is. Because even 267 00:16:57,039 --> 00:17:00,720 if people putting— that's like millions of dollars just to 268 00:17:00,720 --> 00:17:04,480 put that together for that event at the Super Bowl, 269 00:17:04,480 --> 00:17:08,280 and that's big dollars behind it, right? So that, that 270 00:17:08,280 --> 00:17:11,840 is insane. You know, 10 years ago you would never see 271 00:17:11,840 --> 00:17:15,600 a podcast as part of a conference or part of an 272 00:17:15,600 --> 00:17:19,040 event or part of a trade show or a part of a 273 00:17:19,120 --> 00:17:22,920 major event with the NFL. But more and more, instead 274 00:17:22,920 --> 00:17:26,250 of having just a panel of 4 experts who answer a couple of 275 00:17:26,640 --> 00:17:30,280 questions, they're structuring those panel sessions now 276 00:17:30,280 --> 00:17:33,840 as podcast recordings. They're bringing their audience, they're bringing 277 00:17:33,840 --> 00:17:37,500 the fans. They're bringing the host of the podcast to do 278 00:17:37,500 --> 00:17:40,820 a show instead of just a sounding board of 4 279 00:17:41,140 --> 00:17:44,980 experts. You're getting an episode of a podcast you're probably listening 280 00:17:44,980 --> 00:17:48,340 to because you're already there immersed in that type of 281 00:17:48,820 --> 00:17:52,660 media, that type of conversation. And now you're getting to see that show 282 00:17:52,900 --> 00:17:56,660 live. You're getting to be there for a 283 00:17:56,660 --> 00:18:00,500 recording of a particular podcast. It's, it's just such a power play 284 00:18:00,500 --> 00:18:03,870 we're seeing everywhere in conferences. Events and things like 285 00:18:04,270 --> 00:18:08,070 this? It's phenomenal. And I love it. 286 00:18:08,070 --> 00:18:11,630 And with the rise of AI and the hatred towards— not hatred, 287 00:18:11,790 --> 00:18:15,150 but dislike towards AI as well, or AI video 288 00:18:15,390 --> 00:18:18,389 now, people will be more enjoying the 289 00:18:18,670 --> 00:18:22,270 in-person events. So yeah, I love it. I think there's a big 290 00:18:22,270 --> 00:18:25,910 win and you, Jeff, are primed to hit a 291 00:18:25,910 --> 00:18:29,760 big win because you have such an amazing studio. Remember, you need 292 00:18:29,760 --> 00:18:33,507 to go to podduty.com, but book your 293 00:18:33,507 --> 00:18:36,880 podcast at podduty.com today. I just 294 00:18:36,880 --> 00:18:40,560 redid jeffrevilla.com. Check it out, jeffrevilla.com. And 295 00:18:40,560 --> 00:18:44,360 I will say, about a week ago, you know who started hitting 296 00:18:44,840 --> 00:18:48,040 on the future is analog very 297 00:18:48,360 --> 00:18:51,720 hard? Gary Vee. Gary Vee has just started hitting 298 00:18:52,280 --> 00:18:55,200 on— as we get close, here's a quote. I'm gonna quote Gary Vee, so I 299 00:18:55,200 --> 00:18:58,610 apologize if I get this wrong, but As we get closer to 2050, 300 00:18:58,610 --> 00:19:02,330 the world's going to look a lot more like 1850, that 301 00:19:02,330 --> 00:19:06,010 people are so hungry for in-person events, in-person 302 00:19:06,250 --> 00:19:09,690 experiences. They want to do the live thing, and the thing they do 303 00:19:09,930 --> 00:19:13,690 live will be the things that they document online. They— 304 00:19:13,690 --> 00:19:17,370 people are revolting against AI content. 305 00:19:17,370 --> 00:19:21,210 They're revolting against bots answering comments in their 306 00:19:21,210 --> 00:19:24,860 own feed. They're revolting against the slop that's 307 00:19:24,860 --> 00:19:28,220 just being dumped. They want real human 308 00:19:28,540 --> 00:19:32,380 connection. They want to sit with their neighbors. They want to have a beer, listen 309 00:19:32,380 --> 00:19:36,220 to a podcast, or do something besides doomscroll 310 00:19:36,220 --> 00:19:40,060 all night. And these analog moments, these things that you have to 311 00:19:40,060 --> 00:19:43,860 be present for or you're going to miss it, that's what the future 312 00:19:43,860 --> 00:19:47,500 is going to look like in 5 to 10 years. And I think it's moving 313 00:19:47,580 --> 00:19:51,410 faster than we all can imagine with the way the, the 314 00:19:51,410 --> 00:19:54,890 news cycle moves so fast. I think people waking up from their cell 315 00:19:54,890 --> 00:19:58,410 phone addictions and craving human experience, 316 00:19:58,490 --> 00:20:02,250 human connection, is, is snowballing, and it 317 00:20:02,250 --> 00:20:06,010 may peak as early as this summer. Oh yeah, no, I, 318 00:20:06,010 --> 00:20:09,610 uh, I, I still say it's a bit off. It's when the 319 00:20:09,610 --> 00:20:13,050 bubble happens, when the bubble bursts, or the AI bubble burst. But 320 00:20:13,130 --> 00:20:16,690 anyways, that's some, uh, fear-mongering in this. But yes, I agree with you, we 321 00:20:16,690 --> 00:20:20,450 are moving towards I have to agree with Gary Vee again, moving towards a 322 00:20:20,450 --> 00:20:22,930 more analog. I think podcasting— there 323 00:20:24,050 --> 00:20:27,730 was an article I read that talked about 324 00:20:28,530 --> 00:20:32,370 someone watch, kind of listening to a podcast on 325 00:20:33,170 --> 00:20:36,970 TV with someone, because that's how you have to do it. But you have to 326 00:20:36,970 --> 00:20:40,690 figure out how you can make it consumable 327 00:20:40,690 --> 00:20:44,490 for your audience with two people sitting on the couch. And once 328 00:20:44,490 --> 00:20:48,140 you figure that out, you have an amazing podcast. But anyways, Jeff, Let's move to 329 00:20:48,140 --> 00:20:51,860 the next, uh, story here. Let's keep it rolling, keep it 330 00:20:52,100 --> 00:20:55,820 going. Let's go to— oh, I like this story. This is Home 331 00:20:55,820 --> 00:20:59,340 Assist Meetup. This happened in Cologne in Germany. It 332 00:20:59,340 --> 00:21:03,099 drew 150 attendees. This community-led 333 00:21:03,099 --> 00:21:06,180 dynamic event. I think Home Assist community, I think it's— they make 334 00:21:06,820 --> 00:21:10,260 like, uh, maybe digital products for the house, um, or 335 00:21:10,420 --> 00:21:14,260 maybe 300 people right there. Well, that's just— that was the photo that they 336 00:21:15,090 --> 00:21:18,930 took. They were doing speaker presentations, product demos, vendor 337 00:21:19,490 --> 00:21:23,210 participation, and they recorded a podcast of the Home Assistant. 338 00:21:23,210 --> 00:21:26,770 The Home Assistant has a podcast was the point of this one, and 339 00:21:26,770 --> 00:21:30,530 they hosted a meetup. So this is kind of the other 340 00:21:30,530 --> 00:21:34,290 side of what can you do with your community. This podcast, this 341 00:21:35,090 --> 00:21:38,930 business got people together to talk about what they do, what they build, with 342 00:21:38,930 --> 00:21:42,740 the services they offer, the things that they love to do, and they 343 00:21:42,900 --> 00:21:46,660 had their community come out and hang out and do a show, 344 00:21:46,660 --> 00:21:50,500 do a greeting based around what they've been building 345 00:21:50,500 --> 00:21:53,940 over the last couple years. And this is just a great way to bring your 346 00:21:53,940 --> 00:21:57,460 community together. I think this is something that's 347 00:21:58,170 --> 00:22:01,980 phenomenal. Uh, again, it's just proof that in your, 348 00:22:01,980 --> 00:22:05,820 your podcast, you can have people come. Uh, people want to be a 349 00:22:05,820 --> 00:22:08,960 part of your podcast. People want to connect 350 00:22:09,440 --> 00:22:13,200 with you as a host. They— there you can benefit from 351 00:22:13,200 --> 00:22:16,640 this parasocial relationship that's built upon on social 352 00:22:17,120 --> 00:22:20,240 media, right? But you can do it with your podcast and you can create something 353 00:22:20,240 --> 00:22:23,840 like you, you talked about this. They brought people who created 354 00:22:23,840 --> 00:22:27,440 products and that off of their pro— their, their platform or their 355 00:22:27,680 --> 00:22:31,280 system. This is phenomenal. I love it. And bringing community 356 00:22:31,280 --> 00:22:34,950 again, people are looking for community and I think this is 357 00:22:35,830 --> 00:22:39,190 the, uh, the basis of doing it. You can really create an amazing 358 00:22:39,590 --> 00:22:43,270 community. I think one of the members that attended even made a cake 359 00:22:43,270 --> 00:22:46,990 like in the Home Assistant logo, and they were all afraid to eat it. It 360 00:22:46,990 --> 00:22:50,470 would look so nice, they didn't want to destroy the cake. Oh my God, that's 361 00:22:50,870 --> 00:22:53,910 amazing. They eventually cut into it. So if anybody ever wants to make a Padute 362 00:22:53,910 --> 00:22:57,710 cake, I don't know what that would look like, but you're welcome to bring it. 363 00:22:57,710 --> 00:23:01,400 I think that's phenomenal. You like this one? 364 00:23:01,400 --> 00:23:05,160 Wild trout. Interesting. Tell me about it. Let me tell you, the 365 00:23:05,160 --> 00:23:08,600 Trout Bitten podcast is hosting a ticketed live event at a 366 00:23:09,160 --> 00:23:12,600 brewery focused on wild trout conservation with 367 00:23:12,600 --> 00:23:16,040 panel discussions, audience-submitted questions, ticket revenue, and 368 00:23:16,040 --> 00:23:18,920 charitable donations. The event reinforces 369 00:23:19,360 --> 00:23:22,960 mission-driven authority while creating layered content for 370 00:23:22,960 --> 00:23:26,560 later distribution. Phil, these are $20 tickets, so I 371 00:23:26,560 --> 00:23:30,390 mean, imagine going for a night out in 2026 and your 372 00:23:30,390 --> 00:23:33,910 night out is only going to cost you $20. There's a happy 373 00:23:34,070 --> 00:23:37,710 hour, there's a recording, there's an audience Q&A. So you get to participate in 374 00:23:37,710 --> 00:23:41,470 the show. You're talking about conservation. How do we, you know, help save 375 00:23:41,470 --> 00:23:45,070 our local trout? And then all this gets recorded 376 00:23:45,070 --> 00:23:48,630 and distributed for a later release, really aligning 377 00:23:48,630 --> 00:23:52,470 their mission with their community. This is another 378 00:23:52,470 --> 00:23:56,210 great example of getting out there with your community sharing 379 00:23:56,210 --> 00:23:59,690 a couple brewskis, talking about some stories. 380 00:23:59,690 --> 00:24:03,450 It gives me the feels. If you concentrate on building a community, 381 00:24:03,450 --> 00:24:07,170 you can transfer them into actual revenue by bringing them together 382 00:24:07,170 --> 00:24:11,010 for hosting an event. You can even partner, partner with— 383 00:24:11,010 --> 00:24:14,490 because I have no idea what the Trout Bitten podcast is about, 384 00:24:14,570 --> 00:24:18,130 whether their event is talking about trout, uh, saving 385 00:24:18,130 --> 00:24:21,530 trout, right, and conservation. So they're probably working with 386 00:24:22,060 --> 00:24:25,580 some government agencies or some charities or something like that working together 387 00:24:25,660 --> 00:24:29,500 there. One, bring out more awareness about it, but also it 388 00:24:29,500 --> 00:24:32,860 helps your podcast because more people come out to know about your podcast and 389 00:24:33,220 --> 00:24:36,700 you look like a great person because you're helping the trout 390 00:24:37,180 --> 00:24:40,700 community or whatever your niche is. It's about building others, 391 00:24:41,100 --> 00:24:44,380 right? And you'll see some great growth from it. This 392 00:24:44,540 --> 00:24:48,360 is phenomenal. This is phenomenal. I love it. I want more. I want more. 393 00:24:48,360 --> 00:24:52,160 Tell me more, Jeff. Give me more news, Jeff. I can't. I gave 394 00:24:52,160 --> 00:24:55,520 you 6 stories. Another example, a 395 00:24:55,520 --> 00:24:59,360 6-story example of people doing live podcasting and one award show. So we 396 00:24:59,360 --> 00:25:02,880 did 5 live stories, and I really wanted to sneak in that award show. We're 397 00:25:02,880 --> 00:25:06,400 not— I'm not doing all, uh, 6 live shows 398 00:25:06,560 --> 00:25:10,360 anymore, but I have, I have a bank of like 60 stories that 399 00:25:10,360 --> 00:25:13,800 we haven't even covered yet. But I'm trying to work in tips and tricks and 400 00:25:13,800 --> 00:25:17,510 some other things happening in podcasting that are I'm going to teach some 401 00:25:17,510 --> 00:25:19,910 people some things. Uh, first of 402 00:25:21,590 --> 00:25:25,350 all, um, to grow your podcast, we're going to teach you how to grow your 403 00:25:25,430 --> 00:25:29,230 podcast. One, uh, you, you want your SEO, and if you don't know what SEO 404 00:25:29,230 --> 00:25:32,830 is, it's search engine optimization, because the podcast platforms 405 00:25:32,830 --> 00:25:36,150 are early Google and early Yahoo. They're 406 00:25:36,150 --> 00:25:39,190 early SEO because there's only a couple 407 00:25:39,830 --> 00:25:43,430 million podcasts out there that aren't active. And even 408 00:25:43,510 --> 00:25:47,260 though— sorry, most of them aren't active. So you have a small percentage that 409 00:25:47,260 --> 00:25:51,060 are active. So they're— everybody's— the 410 00:25:51,060 --> 00:25:54,780 keywords are out there for you. And SEO is just figuring out the keywords that 411 00:25:54,780 --> 00:25:58,540 your audience is using to search for the stories that they want to listen to. 412 00:25:58,540 --> 00:26:02,380 So what is the— what the SEO keywords 413 00:26:02,380 --> 00:26:05,940 you want to look for, for your podcast, for your niche, for your 414 00:26:06,180 --> 00:26:09,620 episodes, right? Those are very key. That's your foundation. Once you get that 415 00:26:09,780 --> 00:26:13,500 done, you will have slow growth. People will find your podcast over time. 416 00:26:13,500 --> 00:26:17,140 You also have to have good content. If your content sucks, you won't grow 417 00:26:17,140 --> 00:26:20,900 because people won't listen to you. No matter how good your SEO is, if 418 00:26:20,900 --> 00:26:24,540 your content's not good, people aren't listening. Make sure you have 419 00:26:24,540 --> 00:26:27,980 3 call to 3 points where you have a single call to action in 420 00:26:27,980 --> 00:26:31,180 your podcast at the beginning, in the middle, and at the end. You want to 421 00:26:31,180 --> 00:26:34,300 make sure that they're very simple. The first 2, simple as, hey, make sure you're 422 00:26:34,300 --> 00:26:38,140 following the podcast. New listeners, make sure you're following the podcast. The last 423 00:26:38,140 --> 00:26:41,770 one is the more detailed one where you go, hey listeners, make sure you're 424 00:26:41,770 --> 00:26:45,170 you go, go ahead and hit that follow button, leave us a rating and a 425 00:26:45,250 --> 00:26:49,050 review if you're possible. If you're listening on Spotify, make sure you leave those comments 426 00:26:49,050 --> 00:26:52,570 because that helps grow the podcast. That allows— that triggers 427 00:26:52,570 --> 00:26:56,250 the algorithm to show it to more people, which means we can build a community 428 00:26:56,250 --> 00:27:00,050 and eventually have a live show. Give your audience something that 429 00:27:00,050 --> 00:27:03,850 they can win at the end if they do this. Then once 430 00:27:03,850 --> 00:27:07,570 you get those done, you want to focus on applying to every 431 00:27:07,650 --> 00:27:11,100 single award Show that you can, be it paid or 432 00:27:12,300 --> 00:27:15,820 not, because that can help you grow your podcast. And then look at paid 433 00:27:16,220 --> 00:27:19,820 media. Paid media is very simple, just reaching out to other podcasts and say, 434 00:27:20,940 --> 00:27:24,140 hey, can I pay you to put an ad of my podcast on your 435 00:27:24,780 --> 00:27:28,460 podcast? And sometimes they have rates, sometimes they don't. They have a rate, they'll give 436 00:27:28,460 --> 00:27:31,500 it to you. They don't, then you can 437 00:27:32,300 --> 00:27:35,910 negotiate. Either you pay or you don't., but then you also have 438 00:27:35,910 --> 00:27:39,550 platforms like Acast, Buzzsprout, and I believe Spotify 439 00:27:39,550 --> 00:27:43,390 where you can, you can do self-serve advertising. I would 440 00:27:43,390 --> 00:27:46,790 highly suggest you look into it. It could be a benefit for you because 441 00:27:47,030 --> 00:27:50,630 you are, you are growing and talking to 442 00:27:51,190 --> 00:27:54,870 the listeners at the level where they are at. They are listening to podcasts, so 443 00:27:54,870 --> 00:27:58,710 why aren't you putting ads on podcasts? Anyways, that's just my tips, you 444 00:27:58,710 --> 00:28:02,550 know, as a podcast mogul worker in the audience growth and 445 00:28:03,480 --> 00:28:07,240 audience development. Place. Um, Jeff, how are you doing? Anything you want to talk 446 00:28:07,240 --> 00:28:11,040 about? The podcast worker, the film mogul— wait, the film 447 00:28:11,040 --> 00:28:14,760 mogul— wait, the Phil Better, the podcast mogul. There you 448 00:28:14,760 --> 00:28:18,000 go. I have the same pitch I do all the time. You like podcasting and 449 00:28:18,000 --> 00:28:21,720 you don't like risk? Well, check out the Padute Podcast Theater. We 450 00:28:21,720 --> 00:28:25,280 will host the show for you. No contract, no minimum ticket 451 00:28:25,280 --> 00:28:28,920 sales are required from you. We'll sell the tickets, build you a 452 00:28:29,370 --> 00:28:33,050 landing page, record the event, produce the event, give you back 453 00:28:33,050 --> 00:28:36,650 the recording. It's your content. We don't take any ownership over the content. And then 454 00:28:36,650 --> 00:28:40,490 at the end of the night, we sit down, we go over the ticketing 455 00:28:40,490 --> 00:28:44,090 dashboard, and I sell you 50% of the door so you could take 50% of 456 00:28:44,250 --> 00:28:48,090 the credit. Every single podcast that has ever been here has walked out 457 00:28:48,410 --> 00:28:52,210 the door with either no debt or money in their pocket. 458 00:28:52,210 --> 00:28:55,970 There is no way to spend money here. This is a rising tide 459 00:28:55,970 --> 00:28:59,570 lifts all ships business model. You produce a show, we help 460 00:28:59,730 --> 00:29:02,570 promote it. The more tickets you sell, the more you make, the more you help 461 00:29:02,570 --> 00:29:06,210 out the house, and we can continue to do this week after 462 00:29:06,210 --> 00:29:09,410 week. Handshake deals. If you like it, you come back and do it again. If 463 00:29:09,410 --> 00:29:12,570 you don't, hey, we go our own separate ways and we're glad we tried 464 00:29:12,570 --> 00:29:16,410 it. Poduty.com, P-O-D-U-T-Y dot com. You 465 00:29:16,410 --> 00:29:20,170 need to work on your pitch. You know, I get here, I'll work 466 00:29:20,170 --> 00:29:23,700 for you here. I'll get your— Phil, tell me my pitch. Ladies and gentlemen, boys 467 00:29:23,700 --> 00:29:27,340 and girls, children of all ages, podcasters, listen very closely. Have you ever 468 00:29:27,340 --> 00:29:31,100 wanted to have an in-person podcast recording for 469 00:29:31,820 --> 00:29:34,620 your audience? Are you in the Greater 470 00:29:35,500 --> 00:29:39,140 Pittsburgh area? Then you need to head down to Poduty Theater. 471 00:29:39,140 --> 00:29:42,940 This podcast theater is a one of a kind. 472 00:29:43,260 --> 00:29:45,900 You don't need to worry about 473 00:29:46,780 --> 00:29:50,630 money down. No, no money down. Do you have any practical ideas how to 474 00:29:50,630 --> 00:29:53,470 do any promotion? No, you don't. Do you know how to make a landing page 475 00:29:53,470 --> 00:29:57,190 for the event? No. This is what Poduty gives you. It gives you a venue 476 00:29:57,270 --> 00:30:01,030 of about 50 seats that you can fill without having 477 00:30:01,030 --> 00:30:03,990 to sign a contract because you get 478 00:30:04,230 --> 00:30:07,990 to be hosted, produced. Then 479 00:30:07,990 --> 00:30:10,870 you get your content given back 480 00:30:12,710 --> 00:30:16,390 to you. So everything is free. And then at the end of 481 00:30:16,390 --> 00:30:19,270 the night, because there's ticket sales— because obviously you want to have ticket 482 00:30:20,870 --> 00:30:24,150 sales, right? You get 50% of the door right off the 483 00:30:25,350 --> 00:30:28,870 bat. Why? Because the owner of the— of this 484 00:30:28,950 --> 00:30:32,790 venue is so invested in podcasting that he wants to see you succeed. So he 485 00:30:32,790 --> 00:30:36,230 will do all the big heavy lifting. All you have to do is bring 486 00:30:37,030 --> 00:30:40,600 your audience to the live event. Make sure you check out 487 00:30:40,600 --> 00:30:42,960 podutycom. For 488 00:30:44,720 --> 00:30:48,280 more awesomeness. I think you should ask me what time it is. What time 489 00:30:48,280 --> 00:30:51,760 is it, Jeff? It's time for Poduty and the News to 490 00:30:52,640 --> 00:30:53,840 go home. What time 491 00:31:08,640 --> 00:31:09,310 is it? 492 00:31:15,150 --> 00:31:17,950 The news, the only live news 493 00:31:18,270 --> 00:31:20,350 podcast about podcasting from 494 00:31:30,190 --> 00:31:32,910 the state. The news, the only live news 495 00:31:33,310 --> 00:31:35,080 podcast about podcasting 496 00:31:35,080 --> 00:31:41,000 from 497 00:31:41,000 --> 00:31:41,020 the stage.