Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

$50 Million and Counting .... With Ed O'Keefe

1:28 - A brief overview of Ed’s journey to entrepreneurial success
4:26 - On becoming an entrepreneur
7:41 - Taking advantage of emerging opportunities
8:23 - How Ed built a $50 M dollar business
9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “
10:36 - It all comes down to mathematics
14:22 - How Ed’s getting 230 - 240 ROI
15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer
17:58 - An example of a recurring income model
20:50 - Repositioning your product by adding values
23:57 - Giving away value in a leveraged format
28:00 - Building authority through content marketing
30:27 - How does an entrepreneur  build a successful business?
31:21 - Most common challenges in getting started with business and overcoming them
34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought”
38:19 - Learning and summary

Resources mentioned:

www.edokeefeshow.com
www.inspiredwear.com

Show Notes

$50 Million and Counting .... With Ed O'Keefe 1:28 - A brief overview of Ed’s journey to entrepreneurial success 4:26 - On becoming an entrepreneur 7:41 - Taking advantage of emerging opportunities 8:23 - How Ed built a $50 M dollar business 9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “ 10:36 - It all comes down to mathematics 14:22 - How Ed’s getting 230 - 240 ROI 15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer 17:58 - An example of a recurring income model 20:50 - Repositioning your product by adding values 23:57 - Giving away value in a leveraged format 28:00 - Building authority through content marketing 30:27 - How does an entrepreneur  build a successful business? 31:21 - Most common challenges in getting started with business and overcoming them 34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought” 38:19 - Learning and summary Resources mentioned: www.edokeefeshow.com www.inspiredwear.com

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.