Everything Is Marketing

Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.

Show Notes

On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.

I wanted to bring Will on because he has some great insights on what he calls customer value optimization that takes into account conversion, experience, and lifetime value.

You'll hear about how he started a sports betting company like Fanduel and DraftKings, actionable examples and tips to increase conversions, and the keys to driving up lifetime value.

More on Will:
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What is Everything Is Marketing?

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.