The Billboard Mastery Podcast

The normal strategy in most endeavors is to work from the inside out – but not always for billboards. In this Billboard Mastery podcast we’re going to discuss the reasons and strategy behind going outside the city limits – where competition and costs are lower – and then start looking closer into the city core as your experience and cash flow increases. This is a proven plan that has been a winner in the past.

Show Notes

The normal strategy in most endeavors is to work from the inside out – but not always for billboards. In this Billboard Mastery podcast we’re going to discuss the reasons and strategy behind going outside the city limits – where competition and costs are lower – and then start looking closer into the city core as your experience and cash flow increases. This is a proven plan that has been a winner in the past.

What is The Billboard Mastery Podcast?

Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.