Underdog Ecom Podcast

In this episode, Jack and David dive into the financial ups and downs of running an ecom brand — from battling cash flow crunches and navigating debt traps to rethinking channel dependencies like wholesale. David shares his candid story of turning things around with a strategic line of credit, while both hosts explore emerging traffic sources and the real potential (and pitfalls) of TikTok Shop and YouTube for ecommerce.

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 • Jack on X: @jackinprogress
 • David on X: @austriker27

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 Website: https://underdogecom.com
 Podcast: https://podcast.underdogecom.com

Creators and Guests

Host
David Lindahl
Cohost of Underdog Ecom Podcast
Host
Jack Oswald
Cohost of Underdog Ecom Podcast

What is Underdog Ecom Podcast?

🚀 Welcome to the Underdog Ecom Podcast—the raw, unfiltered podcast for ecommerce founders actually in the trenches.

Tired of the same 9-figure guru success stories? We’re talking real highs, lows, and struggles of running an underdog ecommerce brand—from cash flow crunches to ad meltdowns and everything in between.

🔥 What You’ll Get:
- Honest conversations about building a brand without venture capital.
- What’s working (and what’s not) in DTC, Amazon, and wholesale.
- The latest industry shifts
- No fluff, no filters—just real talk from founders figuring it out in real-time.

💡 Whether you’re starting out or scaling past 7 figures, Underdog Ecom is here to share, inspire, and help you grow.

Subscribe now and join the conversation! #UnderdogEcom #EcommercePodcast #DTC