Marketing News Canada

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact

With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts.

As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing.

In this Interview we discuss...
- How Antoine got into business and marketing
- Antoine's sales experience and what it was like. How sales helped him be a better marketer.
- How Antoine learned marketing on the job. "You're never done learning"
- The importance of working on your business and not necessarily in your business all of the time.
- What is Cyberimpact?
- CASL - Canada's anti-spam legislation and how CyberImpact can help

Effective Email Marketing...
- When it comes to sending email to your customers and potential customers keep a good balance between education and promotion
- You need both types of content - educational and promotional - to be successful
- A good idea is to combine your fun educational content with your call to action
- The craft beer example of education and a call to action

Thank you to our sponsor Canada Post

Read more at jellymarketing.com/blog

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this Interview we discuss... - How Antoine got into business and marketing - Antoine's sales experience and what it was like. How sales helped him be a better marketer. - How Antoine learned marketing on the job. "You're never done learning" - The importance of working on your business and not necessarily in your business all of the time. - What is Cyberimpact? - CASL - Canada's anti-spam legislation and how CyberImpact can help Effective Email Marketing... - When it comes to sending email to your customers and potential customers keep a good balance between education and promotion - You need both types of content - educational and promotional - to be successful - A good idea is to combine your fun educational content with your call to action - The craft beer example of education and a call to action Thank you to our sponsor Canada Post Read more at jellymarketing.com/blog

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com