Deep Dive with Ali Abdaal

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Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :)

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📚Check out my New York Times Bestselling book Feel-Good Productivity!
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(00:00) Intro 
(01:52) University and your view on education 
(10:29) The power of statistics 
(23:30) You should always ask why 
(25:09) The doorman fallacy 
(28:40) Consumer psychology
(32:33) Why you should dare to be trivial 
(43:19) Building talkability into a product 
(54:48) What got your interested in marketing? 
(01:03:33) How most businesses are optimised
(01:04:06) User imagery vs target audience 
(01:07:00) How you become the perfect brand 
(01:08:33) Evolutionary psychology and products
(01:16:00) The importance of longitudinal questions 
(01:18:16) Why new ideas are slow to take off
(01:20:53) Rebrands and longevity 
(01:30:37) Brands lead to better products
(01:32:24) What don't people like about advertising? 
(01:42:55) Psychological value
(01:48:47) Happiness 
(01:56:44) Book recommendations  

🔗 CONNECT WITH RORY

📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z
🐦 Twitter - https://mobile.twitter.com/rorysutherland
💻 Website - https://www.ogilvy.com/uk/team
👥 Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk


🔗 CONNECT WITH ALI

📲 Join My Telegram Community - https://t.me/+bH5gLHty5kBiOGZk
🎥 YouTube Channel - https://www.youtube.com/c/aliabdaal
🐦 Twitter - https://twitter.com/aliabdaal
📸 Instagram - https://instagram.com/aliabdaal
💻 Website - https://aliabdaal.com
👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/

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Creators & Guests

AA
Host
Ali Abdaal
AB
Producer
Amber Baxter-Clarke

What is Deep Dive with Ali Abdaal ?

Dr Ali Abdaal is the world’s most followed productivity expert and author of Feel-Good Productivity, the brand new book that reveals why the secret to productivity isn’t discipline, it’s joy. In his podcast, Deep Dive, Ali sits down with inspiring creators, thinkers, entrepreneurs and high performers to help listeners build lives that they love.

Ali’s cheerful style, positive approach, and well-researched content have made him a trusted voice when it comes to productivity. The internet means that we have access to more knowledge and information than ever before - but it can also be overwhelming. So, Ali and his expert guests focus on simple, scientifically proven, and actionable steps you can take to make real changes in your life.

Ali’s a firm believer that happiness isn’t the result of success - in fact, happiness is the key to success in the first place. Ali made this discovery while working as a doctor in a chaotic hospital ward. In the past, hard work had been the answer to every obstacle in his life. But no amount of hard work was going to combat panic and burnout.

So, Ali dedicated himself to figuring out a new approach to productivity - one that focuses on enjoying the journey and working towards truly meaningful goals. Deep Dive, with its authentic and engaging conversations, will give you all the insights you need to do just that.