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Our products and experiences should focus on the user. It starts with understanding their problems and their needs. In my case, the fact that I was uncomfortable backing a trailer into a tight spot. From there, we focus on helping the user create the right outcome. Getting into the camping spot. Making simple shapes. So don’t make the mistake of getting the experience backwards. It’s not about the trailer, it’s about the driver.
A podcast with a fresh perspective about the best in product thinking. From product management and UX design to psychology and philosophy. How can we bring it all together to make life, our products, and our user experiences better.